Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 116

B2B Marketing Survey Software 116

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Multiple sources add information over social media, blogs, and videos as the news story is happening. Journalism In The Age of the Open Web. At the risk of beating a dead horse, the open web has changed everything. Books, newspapers, and documentaries.

Journalism 65

Journalism Newspapers Web Data 65

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Research: Analyze billions of data points across the web to get actionable insights. Pillar Pages: Create clusters of web-pages around core topics.

Google 90

Google SEO Trends Content Marketing 90

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. Comments are still open on this blog.

B2B 120

B2B Mobile Content Marketing SEO 120

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. You should also consider what types of content your audience consumes. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. They dig through LinkedIn and blogs for experts and sources. How’s how to create SMART news content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Communications Conversations

APRIL 4, 2016

The increasing importance of the visual web. Blog posts, on the other hand, tend to be more visual. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). But, it feels more like a blog than a “newsroom.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. Make or buy?

Local 89

Local SEO Engineering Web 89

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

Solo PR Pro

FEBRUARY 26, 2019

The “HTML element that specifies the title of a web page. Now that the current state of SEO values quality, relevant content created to help web searchers — whether that’s where to find the best deal on a new car, how to learn a new skill, find a doctor, etc. Meta Description. “A SEO Outreach & PR Pitching. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

MaccaPR

AUGUST 20, 2014

As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

OCTOBER 19, 2015

Why: “The percentage of bloggers churning out posts quickly is declining and more bloggers are spending hours on every post,” writes Andy Crestodina as he reveals some expert insights and research that will make your blogging more compelling (check out Jeff Bullas ‘ narrative for a great story). ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. What makes it popular for both marketers and consumers is the opportunity for two-way communication via push notifications. Users on a website are likely to respond most favorably to customized web content cards.

Mobile 88

Mobile Infographics Consumer Software 88

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Guest post by Atman Rathod.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Shift Communications

MARCH 3, 2017

Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends.

Survey 60

Survey Data Google Web 60

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. I looked high and low on the company’s web site and could only locate the company’s main office number. Consumers and members of the media like to know who they are doing business with. Corporate Contact Information.

Web 40

Web Pitching Local Report 40

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MAY 15, 2018

People are consuming content in various ways these days. Yet, in a world where people are consuming all sorts of different media, public relations and communications professionals continue sending out traditional press releases and text emails to the writers, bloggers and influencers they’re trying to reach.

Marketing 49

Marketing Infographics Video Consumer 49

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Produce share-worthy content.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

JULY 23, 2014

Develop visuals that are relevant to current events and consumer taste. Consumers love short and punchy. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. The Web has trained customers to expect a certain level of visual professionalism.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Mobile friendly and work across platform including social media, web sites. messaging apps and even email.

Corporate 96

Corporate Communications Public Affairs Newspapers 96