MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Mindful Marketing

JULY 30, 2022

Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models? And, the list keeps getting longer, as even more organizations find opportunities to automatically tap their consumers’ wallets for things like clothing (e.g., Harry’s ).

Software 84

Software Consumer Analysis Examples 84

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. PR tech mentions.

Software 152

Software Tools Print Technology 152

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. History of blogging. Estimating PR software pricing.

Software 88

Software Print Tools SEO 88

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Barokas Communications is more than a top technology PR firm. Consumer Lifestyle : Impactful and lasting impressions are what count for consumer lifestyle brands.

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 11, 2016

Seth’s Blog. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. Blog content from people with varying writing skills (this even applies to some “media “sites now). Sensing a trend here?

Handbook 131

Handbook Guidelines Print LinkedIn 131

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The company sells services and was using proprietary technology to assist in the delivery of those services. million in November of 2021. The company raised $6.2 What does it do?

Software 78

Software Case Study Technology Tools 78

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Most predictive analytics software and systems are based on open-source libraries and technologies. Compatible Data.

Analytics 92

Analytics Software Data System 92

Flack's Revenge

DECEMBER 11, 2018

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Thanks for participating, Frank! Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. What I saw was quite impressive. It’s the basis for this PR tech briefing. 1) Overview of Notified.

Software 113

Software Tools Publicity System 113

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. The meteoric rise of the blog began in the early 2000’s.

Blogging 28

Blogging Marketing Web Twitter 28

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. Ultimately, companies need to be honest.

Travel 83

Travel Social Media Crisis Trends 83

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

PR Job Coach

FEBRUARY 9, 2011

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.

How To 160

How To Analysis Web LinkedIn 160

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. 5) Picks from the PR tech vendor news blogs.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Cision

NOVEMBER 30, 2016

But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

NewsWhip

NOVEMBER 3, 2021

While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. You can read more about the coverage of big tech more broadly in our recent blog here. The top story categories. This segment was led by the likes of Amazon, Parler, Facebook, and Apple.

Brand 88

Brand Branding Healthcare Report 88

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. Yahoo categorizes press releases into topics like finance, technology and health. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

MAY 27, 2017

Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. Essentially, when you get access to the web, you get access to it equally. Then there’s net neutrality. They can’t afford not to.

Marketing 61

Marketing Web Writing Video 61

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Bad Pitch Blog

MARCH 14, 2009

According to SXSW the Platinum Track will “feature some of the most provocative individuals and ideas in music, film and interactive technology. PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0

Pitching 40

Pitching Blogging Film Web 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 63

Internal International Data Media 63

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. 50% of all searches will be voice searches by 2020, according to comScore. That’s tough to explain”. Updating and publishing new knowledge.

SEO 81

SEO Google Engineering Web 81