The Joy of Coverage: Tips for Writing Your Holiday News Release | Business Wire Blog

Business Wire

But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind. Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas.

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

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Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. Reputation has always mattered.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

B2B 257

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Activation Delivers Consumer Value

5W PR

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […].

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

B2B 186

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. The steep jump in corporate blogging may seem to contradict recent digital marketing trends.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too.

Multicultural PR: Five Tips for Connecting Authentically with Multicultural Audiences | Business Wire Blog

Business Wire

As customers and news consumers grow more and more diverse, organizations are learning how to authentically connect with multicultural audiences. public relations

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. The point of this blog is to give you a high-level insider’s view. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Generally, consumer clients are looking to reach consumers.

Consumer PR Crises That Spun Out of Control

Ronn Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. The post Consumer PR Crises That Spun Out of Control appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Connecting with consumers offline doesn’t have to entail just another advertising campaign. First, it finds a way to connect with consumers outside of the office and off the internet. We live in a digital world.

Work Hack: Gathering Consumer Insights

Shift Communications

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Moving Aside To Let Consumers Drive

Mindful Marketing

Brand Confusion : In keeping with the prior point, brands carefully choose their spokespeople and dozens of other identity-defining elements in order to position themselves precisely where they’d like to be in consumers’ minds relative to the competition.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. About one-fourth (26%) of consumers said AR led them to think a brand was technically savvy, higher than artificial intelligence (19%), facial recognition (18%), chatbots (6%) and cryptocurrency (4%), Mobile Marketer reported. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015.

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The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. It does provide a more methodical look at the case for – and against – including dates on blog posts and content. Top arguments for including dates on blogs and content: Context. People won’t consume content without a date.

A Conversation with Jason Michael, VP Consumer Tech

Barokas

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. The post A Conversation with Jason Michael, VP Consumer Tech appeared first on Barokas Communications. No BS BlogLike our client Techstars, Barokas Communications abides by the motto of “Give First.”

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer. The first step in taking advantage of the direct to consumer model is understanding what it is that makes this sales model so effective.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog. We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Smart PR complements brand conversations by encouraging comments to branded blog posts and byline articles. The answer is a resounding “yes,” but it’s not always easy.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. While consumers might not put much stock in traditional ads, they’re open to new kinds of branded media. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. It will not change the price of the items for consumers.” The changes seem to mirror consumers’ wishes and current online behavior.

15 superb blogs and websites for PR pros to follow

PR Daily

Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. PRSay PRSay is the blog of the largest U.S. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. A version of this post first appeared on the Meltwater blog.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Unlike other industries with forms of longevity, consumer electronics have predetermined shelf lives that come and go. Compared to other industries, consumer electronics is unusually large.

5 reasons your CEO should be blogging

PR Daily

Rather, they should be writing compelling blog content to advance their business and personal interests. Below are five reasons why organizations should embrace the CEO blog: 1. If your goal is to be a customer-facing and customer-focused organization, a CEO blog can create a public face for a company. Blogging explains your vision to multiple audiences. Blogging builds a reliable communications channel.

3 arguments for disabling blog comments

PR Daily

Given these expectations, allowing comments on organizational blogs and websites—even if they are screened—seems like a no-brainer. This is particularly true on popular consumer ranking sites such as Yelp and Amazon. Even the official response posted on Yelp’s blog noted the study’s results did not surprise them. Blog comments have less impact than social media comments. Backdoor Blog. Social media has ushered in a new age of transparency for organizations.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. There's a lesson to be learned here: To stay competitive, any entrepreneur or business leader has to consider the many challenges of a constantly evolving business landscape, including his or her company's demographics and consumer trends. For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale.

Poorly Written Blog Post Hides Google+ Data Breach

PR News

8 blog post? In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… The post Poorly Written Blog Post Hides Google+ Data Breach appeared first on PR News Blog. That hissing sound you hear is the Edelman Trust Barometer dropping like a lead zeppelin. The main culprit this time is Google. Did you read its Oct.

How to create effective brand collaborations (which Press, and Consumers love)

Action PR

This is important, as this was the press hook – a topic we knew press and consumers were interested in. Successful brand collaborations need to align with the vision of the clients and be interesting to consumers. Both brands agreed to offer these sessions with their experts, free of charge, therefore there was no barrier to entry for the consumer and brand awareness would increase. Both brands saw the return on investment for their time and consumers gave positive feedback.

Want to reach millennials? Start blogging

PR Daily

These young consumers, however, come with their own set of rules, which marketers must learn in order to connect with them. Marketers are failing to reach millennial consumers, because they don’t invest adequate time into building genuine relationships with them. Connect through blogging. Blogs can provide an authentic interaction between brand managers and millennial consumers. Nearly 35 percent of millennials rely mostly on guidance in blogs.

How brand managers are encouraging consumers to vote

PR Daily

On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Lyft detailed its effort to help voters get to the polls in a blog post. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote. Some are offering freebies and discounts; others are just giving words of encouragement.

9 steps to crafting alluring blog posts

PR Daily

Did you know 61 percent of consumers. Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. Establish credibility for potential consumers. If blogging is part of your digital marketing strategy, you might find it difficult to constantly develop new topics. The first step to coming up with new blog topics is the brainstorm.

15 superb blogs and websites for PR pros to follow

PR Daily

Here are the top blogs and websites every PR pro should know: The Skimm. PRSay is the blog of the largest U.S. Now that China’s consumer market is growing, there are also posts that cover Chinese trends and consumer technology innovations. The sassy editorial tone and well-researched reporting make this blog an essential read. PR Week blog. The PR Week blog covers breaking news, memes and controversial PR and marketing campaigns. Meltwater blog.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.