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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Well, I was sorely mistaken.

SEO 98
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today.

Skype 150
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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Write for the audience.

B2B 136
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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

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5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be scrupulous.

Training 159
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Should Highway Signs be Hilarious?

Mindful Marketing

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” ​ Subscribe to Mindful Matters blog.