Interview with Larry Kim

Critical Mention

The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Interviews Marketing Social Media TrendsLarry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., HubSpot and CNBC.

AirPR Interview Series


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12 Tips to Prepare Executives for Successful Media Interviews Blog

While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for media interviews.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Content Marketing Interviews Marketing

Interview with Davis Mallory

Critical Mention

So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Interviews Marketing Social Media TrendsMusic is a notoriously tough business.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

What is Bridging in an Interview?

HMA Public Relations

During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. The post What is Bridging in an Interview?

AirPR Interview Series: Mark Delcorps of


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Read more of the AirPR Interview Series. The post AirPR Interview Series: Mark Delcorps of appeared first on AirPR.

Virtual Interview Tips

PR for Anyone

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. your interview).

3 questions that can trip up your media interview

PR Daily

In any given interview, a question may challenge your recall. Unless the interview is a challenging one or is hostile, the fact that you don’t know an answer shouldn’t provoke undue anxiety. This approach might not be enough if the reporter does not have the luxury of a follow-up interview, or the question concerns knowledge that you really should have had. Many interviewers will likely cease this line of questioning and move on to the next thought.

Be Better Prepared for Your Next Interview

Ronn Torossian

I’m talking about the inherent tunneling that can happen during an interview, the connection between the interviewer and their subject that pushes out the world and can make … READ MORE ». The post Be Better Prepared for Your Next Interview appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos.

Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

PR Expanded

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. The post Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers appeared first on Deirdre Breakenridge. Interview Mentoring PR 2.0 I met John Muscarello, founder of Endless Job Offers , a few years ago.

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018


The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR. Blog InterviewsWith the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly.

8 tips to help communicators ace television interviews

PR Daily

Here are eight TV interview tips designed to help nail your next segment: 1. The interview starts before the mic is on. Use your voice to communicate excitement; if you’re excited about the topic, your interviewer and the audience are more inclined to feel the same. Always keep your eyes on the interviewer, not the camera. Be aware of your interview time. In some cases, the anchor may not review your topic until just a few minutes before the interview.

6 potent tips for nailing media interviews

PR Daily

So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. With the right approach, though, you’ll be able to give a clear, on-message interview—even if the journalist veers off track. Here are six media relations tactics to take into your next interview. When you’re responding to interview questions, less is more.

[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” The post [L]earned Media: An Interview with Sam Zises appeared first on Critical Mention - Media Monitoring. Blog Content Exclusive Licenses Interviews Marketing Partnerships Social MediaAgency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science.

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

PR Expanded

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? Whether it’s a client meeting, interview, or family dinner, our readers are ready to jump into conversation. The post Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg appeared first on Deirdre Breakenridge. Interview PR 2.0 If you haven’t checked out theSkimm, I encourage you to take a look.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.

5 common media interview myths

PR Daily

Pulling off an effortless media interview is harder than it looks. Although news anchors and hosts can make broadcast appearances appear easy to do, there are several myths when it comes to media interviews. An interview is the same as giving a speech. It’s often said that giving an interview is comparable to giving a speech in front of a large crowd. In a media interview, the reporter controls the questions. the agency’s blog.

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

Instead, think about how to answer these interview staples—and do ample research. Now comes the dreaded interview. Here are five common questions and directives that form the foundation of most PR job interviews: 1. Look at their case studies, their blogs and their social media feeds. Make sure you’ve checked Gorkana to get those names right, as well as their affiliations, because it’s likely your interviewer will also know them.

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. If the interview process moves in a negative direction, it can be smart to withdraw tactfully. A TV station had requested an interview with one particular family being helped locally.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it. The other unexpected surprise along the way was being asked to guest blog.

Interview with Account Manager Emily Wienberg

Shift Communications

Whether it be writing a tweet, an email to a reporter, a blog post for a press release, or even writing an email to a client, anything you do to communicate in that way has to be perfect. cta] The post Interview with Account Manager Emily Wienberg appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Public Relations Emily Wienberg interview PRFrom time to time, we like to open a window into what life is like here at SHIFT.

Offer interviews to investigative media – on your turf

The Stalwart Blog

So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access. For organizations, if you think that the questions are certainly something that you want to address, and you have nothing to hide, offer the interview on your home turf. The post Offer interviews to investigative media – on your turf appeared first on Public Relations Security.

Interview with PR Influencer Sarah Evans

Critical Mention

The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Events PR Public Relations Public Relations StrategiesIn the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up.

Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews

Manipulated content: Sir Keir Starmer interview

Stephen Waddington

The Conservative party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. The Conversation party edited a video interview with Shadow Brexit secretary Sir Keir Starmer on Tuesday to make it appear as if he stuttered and was unsure of Labour’s Brexit policy. The interview with ITV’s Good Morning Britain was shared via the Conservative party’s social media channels. You could have had plenty of fun with that interview anyway - why fake it?

Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: I would imagine, too, because you have a doctorate in psychology, is that correct? Interviewer: The Ph.D., Interviewer: So, walk me through some of the obstacles you have to overcome.

5 ways media interviews go up in flames

PR Daily

A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews. When it comes to on-camera flops, the most cringe-worthy disasters arise when a company spokesperson is drowning during a live interview. Here are five examples of classic media interview failures, and some tips so you can avoid a similar fate: 1. You scored the interview—but have nothing to say.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. Blog Interviews Media Intelligence Media Monitoring TrendsAs VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform.

How bridging puts your media interview back on track

PR Daily

A media interview is an important opportunity to speak directly to your audience, but don’t let the interviewer drive the conversation. The interview is going along fine when—wham!—the the interviewer asks about an issue you’d hoped to avoid. They use media interview bridging to take the audience from the reporter’s question to their message nearly every time. Imagine you are being interviewed about a community art program that you are launching.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble.

How to handle media interviewers who ask for guarantees

PR Daily

There might not be any guarantees in life, but this approach is your best bet to handle a thorny interview. A version of this article originally appeared on the Media First blog. The post How to handle media interviewers who ask for guarantees appeared first on PR Daily. When responding to a crisis, the public wants to know for a certainty that mistakes won’t be repeated. Here’s how to handle this sticky situation.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. The first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog?

The Art of Bridging: How to Use the ABC(D) Method in an Interview

Action PR

What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? It allows the interviewee to move the conversation from an off-topic or negative question posed by the interviewer back onto their own agenda. Speaking to the media is important.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018


The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. . Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Should PR pros participate in interviews?

PR Daily

One of our clients recently suggested a terrific idea for a blog post. In his role as a PR pro, he often sets up interviews for his subject matter experts. His protocol is to be on the call to listen in on the interview (reporters know he’s on the line). During the interview, when he thinks it might be useful, he answers the occasional question or adds to something his colleague said.

How to Ace a TV Interview

Mora Communications

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for. Study the journalist who will interview you. Learn the format and the rhythm of the interview.

3 PR lessons from 'The Interview'

PR Daily

Sony Pictures'' "The Interview" has drawn quite a bit of attention with its scheduled, then cancelled , then re-scheduled release. I''m one of the people who have watched "The Interview" in the few weeks it has been bouncing around the Internet. PR practitioners who have a crisis communications plan in place for their campaigns know you never cancel your scheduled interviews for fear of creating negative attention for yourself and your brand.