ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read.

Interviews 136

Interviews Construction Report Journalism 136

Remote PR Jobs

SEPTEMBER 25, 2023

If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Part of a PR team’s job is to critique the client’s performance in media interviews and public speaking. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct. In practice, many people fail at interviews because they are not able to succinctly and successfully say who and what they are.

Chemicals 271

Chemicals Construction Fashion Writing 271

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 104

Film Marketing Sports Hotels 104

Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. to its audience.”. Developing just the right pitch has never been easy, however.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. DIY project, construction). For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120

Pitching How To Brand Branding 120

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

Deirdre Breakenridge

NOVEMBER 23, 2016

Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. You can also carve out time to interview for industry research studies, participating in informal one-on-one interviews with peers, or you can even volunteer your time on research committees.

Skype 150

Skype Industry Storytelling Interviews 150

PR for Anyone

OCTOBER 18, 2023

In her compelling book, “Next,” Lipman imparts invaluable insights and constructs a comprehensive guide to navigating change in various aspects of life and work. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

Presspage

SEPTEMBER 21, 2017

We deal with the top brands in aviation, automotive, education, healthcare, luxury goods, government, construction and many more industries. If you would like to learn more about PressPage, check out this interview with our CTO or get to know our team by reading the People of PressPage interviews.

Automotive 108

Automotive Software Healthcare Construction 108

ImPRessions - Crenshaw Communications

MAY 10, 2016

A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. Compelling facts unearthed by surveys make for great fodder that can be sprinkled throughout media interviews and presentations. Keep the calculations simple but not dumbed down, and the points streamlined.

Survey 120

Survey Data Nonprofit Construction 120

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

NewsWhip

MARCH 24, 2021

In a recent interview with the World Economic Forum to discuss the Davos Agenda, IKEA’s CEO, Jesper Brodin, said that “we have configured our stores to have a dedicated space to resell the products we take back and the products we use in our showrooms. How does she do it? Her company acquires the plastic scraps left over from local factories.

Chemicals 148

Chemicals Retail Facebook Local 148

Practical Law Construction

AUGUST 11, 2021

Dr N participated in joint site investigations and joint interviews with witnesses with experts retained by Rogerson and continued to engage directly with those experts in respect of queries arising in the investigation. Consider how best to canvass an appropriate expert.

Hotels 52

Hotels Construction Analysis Interviews 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

There are important traits that clients can only suss out if they conduct interviews or seek capabilities presentations as they create a short list of likely contenders. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field.

Agency 224

Agency Creativity Resources Measurement 224

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

The candidate has all the right stuff, aces the interview and comes in with great intentions. This includes the staffer who cuts off the client in conversation or argues a bit too forcefully for a recommendation, or shows impatience when a client offers constructive criticism. The horrible hire. And then the behavior problems begin.

Agency 136

Agency Pitching Construction Print 136

Cision

DECEMBER 15, 2016

Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)? Particularly in a media publishing construct, paid promotion supports earned media as a driver of traffic that ultimate supports engagement activities.

Measurement 120

Measurement B2C Construction Analysis 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous. “Scrupulous” means two things: honest, and attentive to detail. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

JULY 10, 2023

Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. You can watch the whole interview here. Host: Thank you and see you tomorrow.

Energy 52

Energy Communications Construction Agriculture 52

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 54

Case Study Interviews Study Social Media 54

Shift Communications

DECEMBER 8, 2016

SHIFT, using Google Surveys, constructed two separate surveys meant to build a comprehensive understanding of the realities of work life. It also generated media interview requests to talk about the state of work and IT, and the data was repurposed to create original content and social posts. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. When a crisis hits, is your team scrambling to come together or prepared with a plan? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 79

Corporate Communications Crisis Management Crisis 79

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 48

Case Study Interviews Study Social Media 48

Shift Communications

DECEMBER 6, 2017

Received constructive feedback to a pitch from a handful of trusted reporters? However, being in a client service business means that our job is to follow up and give updates along the way. This doesn’t just stop with editorial opportunities. Share it immediately with the client.

Agency 113

Agency Pitching Construction Trends 113

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. When there is a forum, such as a comment section, it is rudimentary and not constructive for relationship building.

Pitching 0

Pitching Energy Media Relations Social Media 0