Contently - Strategy

MAY 11, 2024

When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. What’s more, local search can be a great equalizer.

Local 97

Local SEO Strategy How To 97

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. There wasn’t enough traction.

Software 78

Software System Training Enterprise 78

Stephen Waddington

JULY 28, 2020

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. Thank you This blog post started life as a discussion in the Marketing, media and PR community of practice. They are also focused on earned media. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

JUNE 6, 2023

And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users. Deepfakes will only be made to look, read and feel more real and sound more credible over time. Ronald Reagan famously said, “Trust, but verify.” (He

Enterprise 78

Enterprise Reputation Crisis System 78

Mindful Marketing

NOVEMBER 20, 2022

Their following five responses have enlightened and encouraged this marketer and hopefully will do the same for anyone who looks to see the good in business and other enterprise. We are also thankful for the communities we serve. ” Subscribe to Mindful Matters blog. 3) Pierson Computing Connection, Inc. :

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Deirdre Breakenridge

MARCH 2, 2015

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. Develop a community. In that case, reach out to blogs and ask for product reviews.

Enterprise 150

Enterprise Community Education Radio 150

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 90

Data Enterprise Survey Instagram 90

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. That sounds promising. That’s the first in this month’s PR Tech Sum.

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

MARCH 6, 2023

Blog subscribers. Remember that while newer products might be more than adequate for your needs, a solution with a smaller reach and customer base may result in slower product innovation and updates, and fewer resources or online communities for support. Pay close attention to factors like: Customer base. Social following.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ReimaginePR

JULY 4, 2015

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. He’s also working to raise the capacity of organizations such as Make Poverty History.

Film 120

Film Brand Branding Enterprise 120

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. In essence, there are many other tech blogs where GigaOm came from, and many other places to get your tech news covered.

B2B 120

B2B Trade Shows Enterprise Banking 120

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Stuart Bruce

MARCH 16, 2017

The gif which shows the impact of different community choices was covered by The Washington Post. Like this example I’ve created summarising this blog post: Maps – Gifs can be amazing way to show how things have changed or are going to change. Charts – use animated gifs to bring numbers to life by showing how data grows or shrinks.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ISEBOX

MAY 16, 2016

But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website. Does that mean reporting every Like, Tweet, Re-Tweet, Share, +1, blog comment and the like – 24×7? Thankfully, no. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. This means that, on average, it takes about 31 media pitches to any range of journalist contacts to get a response to any one of the pitches you send to them.” ( Propel blog ). * * *.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. It’s designed to help galvanize your organization.

eBook 83

eBook Enterprise Case Study Web 83

Doctor Spin

JANUARY 13, 2023

But they also have the advantage of having a nurtured brand community. And I think influencer-started enterprises will become increasingly more prominent threats to traditional businesses. Please consider supporting the blog by sharing it with other PR- and communication professionals. 4 Feed (film). 2022, December 26).

Leadership 52

Leadership Wikipedia Film Case Study 52

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. How do you compare a brief mention in a top tier business publication to a product review in a blog?

Case Study 118

Case Study Software Data Web 118

Rock the Status Quo

FEBRUARY 9, 2015

Take advantage of the LinkedIn blogging platform – called long-form posts. When you click on the pencil, it launches the blogging platform on LinkedIn, where you can upload your article. Publish employee posts on the corporate blog. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

Corporate 100

Corporate Leadership Brand Branding 100

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9 Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. This relations part of public relations.

B2B 78

B2B Media eBook Interviews 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Expand beyond LinkedIn. And that means engagement.

B2B 49

B2B Social Media Strategy Media 49