Remove Blogging Remove Community Remove Creativity Remove Enterprise
article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

Like other solution providers in the space, Poppulo is careful to emphasize security with its AI development : “One reason enterprise organizations choose to partner with Poppulo is our proven approach to delivering on their security and governance needs,” said Poppulo CTO Abhi Anantharaman. Meltwater gamifies customer community.

Analysis 151
article thumbnail

How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Branded content like bylined articles and blog posts offer multiple benefits. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 66
article thumbnail

Soulcenter: elderly care software startup

Frederik Vincx

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. He inspires everyone to join with a smile. A true educator and changemaker with a heart of gold.”

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196
article thumbnail

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185
article thumbnail

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”