Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. So, take the investment community for example.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 91

Industry Media Technology Employee 91

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Have an interesting announcement from a PR technology vendor?

Software 85

Software Case Study Pitching Technology 85

PR 20/20

MARCH 6, 2023

Blog subscribers. Remember that while newer products might be more than adequate for your needs, a solution with a smaller reach and customer base may result in slower product innovation and updates, and fewer resources or online communities for support. Pay close attention to factors like: Customer base. Social following.

Software 77

Software Marketing Comparison Enterprise 77

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104

ISEBOX

MAY 16, 2016

But what does that mean in the online environment, where you might have multiple “publications” per day via social media, press releases, your blog and website. Does that mean reporting every Like, Tweet, Re-Tweet, Share, +1, blog comment and the like – 24×7? Thankfully, no. Submission Requirements Under the FDA Guidance. .

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Out of respect, yesterday, I did not publish. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Organizations are formed to create mutual value.

eBook 83

eBook Enterprise Case Study Web 83

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day. But it also brought experience.

Marketing 63

Marketing Technology Data System 63

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Mindful Marketing

MARCH 21, 2020

The second is to do the best we can to serve the millions of Americans who are looking to us for increasingly vital technology tools to stay connected, as well as household necessities.” ” Subscribe to Mindful Matters blog. ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Solo PR Pro

JANUARY 12, 2016

Long-time Solo PR Pro Premium member and frequent collaborator Karen Swim, who has worked alongside founder Kellye Crane since the blog was launched in 2008, has taken ownership of the company. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, one of the fastest growing tech PR firms in the country.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Is it isolated in one community or one space or one network? Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flatiron Communications

JULY 5, 2022

Here’s a link to The AP’s blog post on the session. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. Salzwedel started on Twitter and why?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

Where the Fishermen Ain't

AUGUST 30, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. 36% “industry/professional online communities/social networks,”. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content.

B2B 100

B2B Trade Shows Survey Study 100