Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

JANUARY 4, 2024

Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends. Community building Create and foster online communities that align with the interests and values of Generation Alpha.

Marketing 78

Marketing Community Trends Technology 78

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills.

Corporate 71

Corporate Report Survey Government 71

Waxing UnLyrical

JULY 18, 2014

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like.

Blogging 92

Blogging Writing LinkedIn Google 92

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Pitching 62

Pitching Consumer How To Meeting 62

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. Blog about it. Blogging is a great way to show how invested you are in the cause. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

5W PR

FEBRUARY 12, 2024

PR in digital marketing is able to tap into the pulse of the digital landscape, identifying the target audience of the brand, the platforms that the audience frequents, along relevant news websites and industry blogs. Instead, it involves precisely targeting specific platforms and communities where the target customers gather.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

5W PR

MARCH 15, 2023

UGC also helps create a sense of community and authenticity around the brand. They can share company events or activities, and their corporate social responsibility initiatives. This type of content is valuable to consumers and can be a way to showcase the company’s expertise in its field.

Social Media 88

Social Media Media Education Survey 88

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. 90% of consumers care about sustainability when buying goods and services. A few additional thoughts from Landis Communications. Photo courtesy of Pexels.

Financial 52

Financial Government Storytelling System 52

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today, given our politicized culture, where it seems everyone is taking sides on hot-button issues, a failure to communicate values can actually harm a brand.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JULY 27, 2021

However, behind all of the familiar characters, franchises, and corporations, there are big PR teams that work on the same strategies as their counterparts in other industries. This goes beyond the number of top gaming journalists all the way to communities that have casual fans, amateur enthusiasts, super fans, and professional journalists.

Video 88

Video Publicity Industry Corporate 88

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. Some are straight blog posts from SF leaders. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. How much money do PR professionals earn? The results?

Survey 99

Survey Industry Leadership Study 99

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” The unconventional approach gains attention, and the corporate social responsibility builds goodwill. Subscribe to Mindful Matters blog. After all, the firm did fork over $100,000.

Local 80

Local Corporate Insurance Insurance 80

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community.

Data 91

Data Enterprise Survey Instagram 91

Mindful Marketing

AUGUST 23, 2019

based nonprofit comprised of “chief executive officers of America’s leading companies ,” issued a Statement on the Purpose of a Corporation. These modernized principles reflect the business community’s unwavering commitment to continue to push for an economy that serves all Americans.”

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JULY 1, 2021

Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. And it’s not only consumers who are increasing their ESG expectations.

Automotive 98

Automotive Technology Communications Mobile 98

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Audio is changing how we search for – and consume information. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Mindful Marketing

AUGUST 9, 2019

Fortunately, the program has gained considerable community buy-in. So, the reading program seems sustainable, but shouldn’t we be cautious about such corporate influence in children’s lives? In terms of corporate collateral, it would be naïve to think that City Cuts doesn’t profit from its reading program.

Corporate 85

Corporate Banking Sports Community 85

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users. The Climate Change Charter in a nutshell.

Construction 52

Construction Engineering Community Resources 52

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. Whether it is a large corporation or a small business, connections between people make a huge impact, and hence customer interaction should be given importance.

Marketing 60

Marketing Nonprofit Small Business Local 60

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Steve Crescenzo observes this problem in corporate communications.

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Birchbox has a cascade of triggers to perpetuate the consumer relationship.

Energy 120

Energy Viral Storytelling Community 120