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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?”

Writing 130
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8 lessons from 10 years of blogging

Communications Conversations

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. 2 – Write in the moment!

Blogging 133
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation.

Brand 196
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15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Book Review: 7 Takeaways from Jay Baer’s YOUtility.

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How to Hit the Right Notes with Keynote Speaker Announcements

Cision

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Here are five tips to avoid the template trap when writing event speaker announcements: 1.