Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Inbound PR

AUGUST 5, 2019

I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley. By starting a blog in that first year of university. As I didn't study PR, a blog was the best way to develop writing skills that are so crucial for PR. How did I do it?

Blogging 56

Blogging SEO Writing Internal 56

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?” Looking for tips on how to land interviews?

Writing 130

Writing How To Interviews Pitching 130

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Reputation Social Media Education 40

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

HMA Public Relations

SEPTEMBER 20, 2023

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

Writing 105

Writing Blogging Publicity 105

Flack's Revenge

JUNE 29, 2022

Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement. Keep writing. And writing is no exception.

Writing 120

Writing Publicity Newspapers Sports 120

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s With a little bit of kicking from me, and a helluva lot of support from people who’ve bought my book, the answer is yes. It’s important to keep a praise file when you write a bestselling book.

Financial 101

Financial Government Writing LinkedIn 101

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. You’re an infopreneur with exclusive blog content.

Blogging 168

Blogging How To Privacy Mobile 168

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

OCTOBER 11, 2017

It plans to create a book as part of a year of anniversary celebrations. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. Share This , Share This Too , and Chartered Public Relations are all examples of book that the CIPR has previously published using this approach.

Writing 111

Writing Guidelines Community Pitching 111

Polaris

NOVEMBER 30, 2014

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. If you’re considering your own 30-day binge blogging challenge , or are curious about the benefits of intensive blogging, here are 3 more lessons learned.

Blogging 128

Blogging eBook Writing Web 128

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 What book? #1 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I

Writing 83

Writing Google Blogging Exercises 83

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. If your competition blogs, do podcasts. Like it’s optional. Try multimedia.

Writing 120

Writing Content Marketing Education Energy 120

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits.

Blogging 126

Blogging Creativity Writing Media Training 126

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Internal International 61

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

Stuart Bruce

MAY 20, 2015

It covers everything from SEO and improving writing to influencer identification and content curation. As an example you can also subscribe to my free Future of PR magazine where I distribute the best articles and blog posts on modernised PR, along with content published on my own blog and other PR and business titles.

Tools 60

Tools eBook SEO Blogging 60

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Writing 49

Writing How To Engineering Education 49

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing eBook Course Measurement 100

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Diversity in story selection.

Social Media 45

Social Media Media Education Industry 45

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. Mention any reference materials such as books or albums while discussing the topic? And I promise, there will be no Season 4 spoilers in this post!) Have special guests joined you for the show? You’ll make Kate proud, trust me.

Social Media 268

Social Media Film Construction Television 268

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. Here are nine books I can wholeheartedly recommend as last-minute gifts. Branding expert Bruce Turkel’s latest book, All About Them , represents an ode to change.

Reputation 40

Reputation Meeting Financial Company 40

Stephen Waddington

FEBRUARY 11, 2022

I read a book, discuss it with a colleague or my partner who works in the same industry, and apply any learnings in practice. My writing style is the same. Debate and argument Adapting my thinking and writing style is going to be my biggest challenge. We’re encouraged to write a reflective diary as part of the learning process.

Study 78

Study Writing Community Twitter 78

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. They might be helpful to you as you continue on your path as a blogging Grasshopper.

Blogging 86

Blogging Writing Facebook Twitter 86

Cision

MAY 28, 2020

Ed Needham, former Managing Editor at Rolling Stone, launched Strong Words magazine to write about books in an "interesting, entertaining and useful" way. He spoke to Cision about working in lockdown.

Writing 120

Writing Blogging Media 120