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The Ins & Outs of Book Writing

Karen Freberg

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105
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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. If the meeting is in person, then listing the specific place it will occur is imperative.

Writing 130
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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You can write a funding announcement press release in your sleep. . You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. . The words “angel,” “cloud,” and “streaming,” mean something different to you than to most people in your family.

Privacy 308
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ICON 2018 Preview: 4 Questions With Writing Expert and General Session Speaker Ann Handley

PRSay

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. In her daily emails to herself, “I don’t write about anything in particular,” said Handley, who will be the General Session speaker Oct.

Writing 103
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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. He had read my books while he was incarcerated for 14 months. Who is the Modern Communicator? All great questions. I’ll share a little story with you.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.