5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Highlight unique features, premium materials, innovative designs, or solutions to specific pain points.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform.

Instagram 78

Instagram Infographics Trends Software 78

5W PR

FEBRUARY 1, 2024

This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags. The post PetTech Dominated CES – Why This Industry Will Grow in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Mobile Healthcare System 78

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

Remote PR Jobs

SEPTEMBER 25, 2023

Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news. In addition to providing more content to link to and share, media will sometimes mine blog posts for additional background, context or quotes. Do we need a PR agency to do this?

How To 100

How To Report Pitching LinkedIn 100

5W PR

FEBRUARY 9, 2023

For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event. Instagram’s Changes Over the last year, Instagram has made several changes to its social commerce features.

Instagram 88

Instagram Facebook Consumer Company 88

5W PR

APRIL 29, 2023

By posting tempting pictures and relevant hashtags, they can attract followers and encourage them to share and tag friends. The post How Your Restaurant Can Take Advantage of National Food Days appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Local 88

Local Social Media Print Agency 88

5W PR

JANUARY 11, 2021

Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. Keeping tag lines consistent across branding will ensure that it becomes an ingrained phrase in consumer culture. Stay consistent.

Brand 88

Brand Branding How To Guidelines 88

5W PR

JULY 25, 2023

Seeing Double We all have those high-end beauty products that we’ve been eyeing for ages, but their exorbitant price tags prevent us from indulging. Check out our full recap of the event below: The post The Top Three Beauty Trends 5W Saw at Adit Live NYC appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Banking Retail 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Remote PR Jobs

SEPTEMBER 25, 2023

It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Shift Communications

JUNE 1, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy.

Blogging 60

Blogging Facebook Video Content Marketing 60

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

5W PR

DECEMBER 8, 2021

Any tagged posts or posts that contain the company’s branded hashtag are a great resource for UGC. The post Instagram Marketing Strategies That Convert appeared first on Public Relations Blog | 5W PR Agency | PR Firm. User-Generated Content.

Instagram 88

Instagram Strategy Marketing Education 88

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal. Staff turnover.

Agency 159

Agency Meeting Measurement Construction 159

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I’m a very artistic person, so I really enjoy spending time being creative; this can involve anything from attending life drawing classes and doing up old piece of furniture, to jumping on my sewing machine or blogging.

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 15, 2021

Once there, enter a keyword and hit the “tags” column. The post Getting the Most Out of Instagram appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Finding and using the best hashtags maximizes the chances of being discovered. Selecting the magnifying glass icon brings up the “Explore” tab.

Instagram 88

Instagram Privacy Agency Facebook 88

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016.

Trends 48

Trends Blogging Brand Branding 48

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Something similar has happened in content marketing and blogging in the marketing community. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. They do this consistently.

Study 78

Study B2B Marketing Survey 78

Shift Communications

JUNE 19, 2015

In blog posts, Facebook updates and the like, where post length is not much of an issue, a writer should basically disclose whether they received a product for free or received payment for the post about a brand, product or service in the text. It’s not painful, I promise. Long-Form Posts. Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

5W PR

NOVEMBER 24, 2022

Between photo and video contests, allowing users to enter contests by commenting on the company’s posts, and even tagging their friends, there are a lot of ways that companies can grab the attention of the target audience, and even get a higher number of followers through this strategy.

Social Media 88

Social Media Instagram Media Advertising 88

Shift Communications

NOVEMBER 29, 2022

Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. Invest in planning sprints and high-performance channels. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. It could be all of these things at once – and that’s what has people talking.

Marketing 62

Marketing Film Creativity B2C 62

Flack's Revenge

DECEMBER 14, 2016

It occurred to me that the PR measurement crowd might have some answers – and that an easy way to get their attention would be to use the hash tag #MeasurePR, one that I’d seen in the Twitter chats on the topic. So I repeated my Quora question, this time with that hash tag – and hit pay dirt. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Konnect Agency

MAY 12, 2020

Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. When relevant, tag the people and organizations that may take interest in and retweet your post. The post The Publicist’s Guide to Twitter appeared first on Konnect Agency. Happy Tweeting!

Twitter 102

Twitter Social Media Energy Resources 102

5W PR

OCTOBER 14, 2020

Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. A framework for message approval and a permission system must also be adopted and shared with appropriate staff. Having all these in place will result in inconsistency.

Social Media 88

Social Media How To Media Guidelines 88

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. No agencies please. It’s been another exciting and busy period for us all here at Prohibition.

Agency 54

Agency Creativity Hotels Social Media 54

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

5W PR

NOVEMBER 9, 2018

UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked. The post Marketing Tools to Measure Influencer Marketing Campaigns appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Setup UTM parameters.

Measurement 68

Measurement Tools Marketing Analysis 68