Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Our media monitoring platform with AI-powered automation made tracking and gathering the data simple.

Analysis 95

Analysis Measurement Data Examples 95

PR in High Definition

MAY 22, 2024

Guests are strictly forbidden to post anything that goes on behind the Met steps, and only a handful of highly curated glimpses are presented to us via Vogue’s social media. It seems that the Met Gala isn’t just an ode to fashion. However, it’s no surprise that the Met Gala wants to be perceived as an exclusive event.

Fashion 62

Fashion Reputation Technology Construction 62

Cision

SEPTEMBER 13, 2017

Look at your competitors and assess how they present themselves. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral. business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

Cision

JULY 11, 2017

Do you need to track social media mentions, online influencers, and hashtags? Present: Where is your brand now ? Do you have an ongoing social media campaign? This should help determine what specific media types will factor into your monitoring strategy.

How To 265

How To Media Software Agriculture 265

Onclusive

MARCH 23, 2021

Packaging and Presentation. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. An important piece to showcase is key message pull-through in earned media coverage and owned media content.

Analysis 195

Analysis Report Measurement Data 195

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. The post Does a Social Media Campaign = A PR Campaign?

Social Media 49

Social Media Newspapers Media Pitching 49

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. The use of social media marketing is crucial to a successful brand. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

5W PR

FEBRUARY 22, 2023

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 88

Strategy Product Launch Brand Branding 88

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). You can share the parts of your personal story that relate to what your audience is going through, and you can present your product or service as the solution. What parts of your origin story would it highlight? What message would it try to convey?

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

Survey 98

Survey Industry Leadership Study 98

Mindful Marketing

APRIL 23, 2021

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” ” Subscribe to Mindful Matters blog.

Apparel 78

Apparel Corporate Social Media Print 78

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). Don’t just roll out the new logo on the website and not have it on social media pages, too. Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Printed literature.

Employee 120

Employee Social Media Education Brand 120

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. The earnings release presented an “adjusted EBITDA margin of 8.6% Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 28, 2017

The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists. PRSay blog contributor, Ashley Walters, APR , offers excellent advice for SMBs to think about, “Before you send one pitch email, make sure you set your success criteria.

Small Business 245

Small Business Media SMB Pitching 245

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. This trend is being felt not just in Southern California, but nationwide.

Television 60

Television Local Print System 60

Communications Conversations

OCTOBER 31, 2018

I’m a sucker for a good keynote presentation. Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning. This is the same concept–and a mindset I’ve adopted on this blog years ago. You think you’re familiar with all social media channels?

Resources 68

Resources Corporate Social Media Print 68

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66

Mora Communications

DECEMBER 15, 2017

Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it. Media relations is not paid media, but is generally referred to as earned media. . PR takes a story-based approach, as opposed to being sales-based.

Marketing 40

Marketing Radio Newspapers Print 40

Prakkypedia

MAY 31, 2015

It means it’s time to do the following: share your media success on your website. share your media success on your social media channels. save your media coverage to mention during public presentations and pitches for work. use that media coverage within a blog post on the topic. Don’t despair.

Media 60

Media Television Radio Newspapers 60

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. We started the blog to help folks out more than anything else. The good news?

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The conference speakers would be live and conduct Q&A after their presentations. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there.

Media 60

Media Google Sports Print 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

APRIL 18, 2011

My first reaction was to check if the institution’s blog—the piece I manage—was still up. The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. The blog was also useful.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251