Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. DO respond with honesty, clarity and responsibility. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

Bianchi Biz Blog

APRIL 11, 2024

“Executives and business decision makers see the value in face-to-face meetings and access to global media, which only a show like CES can provide. But the automotive sector at CES gets more support and coverage from automakers, suppliers, analysts and media than any other auto show outside of China.”

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Finding a voice in the media. Bylines and blogs. Get social. We live in a world where social media can make or break a business.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

Marketing 106

Marketing Newspapers Print Local 106

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring?

Measurement 195

Measurement How To Analysis Data 195

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. 3) Moving at the Speed of Culture to Drive Relevance Another strategy Stanley has successfully utilized throughout their rebrand is leaning into cultural trends to generate heightened buzz.

Consumer 78

Consumer Strategy Marketing Viral 78

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. For example “media relations” or “influencer marketing” might each have its own unique set of keywords.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Tell, don’t sell.

B2B 232

B2B Agency Energy Media Relations 232

Onclusive

APRIL 5, 2018

Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Flights remain popular, with 22% confirmed and 46% likely. since last year.

Travel 90

Travel Trends Tourism Transportation 90

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Sometimes earned media outreach can support or extent a key paid campaign. Prioritize.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Solo PR Pro

JULY 26, 2023

In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Instead of allocating every dollar to specific categories,with the reverse budget approach you assign a fixed limit on your discretionary spending and focus on maximizing your earnings.

Financial 85

Financial Insurance Insurance Training 85

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Media need experts every day to fill out stories with quotes and commentary. Speak up on owned media. Speak up on owned media. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 225

Big Data Data Meeting Measurement 225

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. These include videos, webinars, podcasts, articles, and social media posts. Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. Use the data.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 117

Technology System Tools Government 117

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy.

Video 62

Video Sports Brand Branding 62

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. This reflects a greater trend among many organizations in promoting youth engagement. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A business that takes the initiative to assemble influencers, colleagues, and key media has found one more way to differentiate itself. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

AUGUST 3, 2021

Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. Second, the gates are creating niches. You’re going to need a niche strategy.

Software 85

Software Case Study Pitching Technology 85

Onclusive

OCTOBER 26, 2017

Rose highlights goals within a program as falling into three categories in the buyer funnel: Subscribe, Win or Grow. This helps us to figure out which goals are the responsibility of PR pros, marketers, social media teams, etc. Social Metrics (Conversation influence). Goals are only goals if they can be monetized.”.

Measurement 199

Measurement Marketing Content Marketing Software 199

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. PR media monitoring can be a breeze. Some clients require category or competitive monitoring reports as early as 8:00 a.m. Social content is simple.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database.

Pitching 88

Pitching Report Software Survey 88