article thumbnail

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I I’m sure we’ve all encountered that. “I

Banking 199
article thumbnail

TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department

Melissa Agnes

What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring. Or on Facebook. It’s a conversation that impressed and inspired me. I hope it does the same for you.

article thumbnail

A Primer on Cryptocurrency, NFT and Web3 Courtesy of the Associated Press

PRSay

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Cryptocurrency owners typically store their tokens in “virtual wallets” that resemble online bank accounts. non-fungible token, NFT.

Banking 182
article thumbnail

Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59 million users Instagram : 2.47

Radio 64
article thumbnail

How corporate IT is actually killing employee communications

Communications Conversations

Most likely, they’re accessing sites and platforms like: * Facebook, Instagram and Twitter. A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks. I think we’ve long past the time when that point is even debatable.

Employee 157
article thumbnail

How to Improve Your Social Media Targeting

Cision

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

article thumbnail

What should your social media marketing focus on: Customer service or content?

Communications Conversations

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). They’d much prefer the one-way communication of pushing things out via social.