Communications Conversations

OCTOBER 13, 2015

Bank is the title sponsor for the new Vikings stadium here in Minnesota. Wouldn’t that work better than publishing an informational post (see above) that gets 46 impressions and 2 likes on Facebook? #7: Wouldn’t that be an interesting way to include those audiences? #4: Wouldn’t that be a great perk for volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

JULY 24, 2017

I thanked them and told them to friend me on Facebook if they wanted to follow along with the pix. Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know.

Banking 89

Banking LinkedIn Facebook Community 89

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. So stay tuned to our Facebook page for more info. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Did you ever think that a big bank like Citi would post “I Can’t Breathe” on social, from the CFO of the company!?”. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.

Brand 74

Brand Branding Banking Financial 74

PR in High Definition

MAY 31, 2016

What must also be considered is what that means from a communication stand point. If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it.

Banking 48

Banking Local Examples Twitter 48

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Challenger bank, Monzo, has a community forum where its users can chat to each other about Monzo products and interact with a team of Monzo employees to discuss new ideas. appeared first on Firefly Communications.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski.

Measurement 65

Measurement Course LinkedIn Banking 65

MaccaPR

MARCH 30, 2017

Erin Vande Steeg , Social Media Senior Communications Strategist for the Mall of America. Facebook event for a Pokémon GO Meetup that reached 202,000 timelines and resulted in 2,800 attendees to the mall. laneytrue Love how MN host committee is communicating Super Bowl 52 with a 52-week count! March 24, 2017.

Social Media 48

Social Media Media Tourism System 48

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

NOVEMBER 28, 2016

The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Duncan Alney. Learn fast.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

Publicity 83

Publicity Radio Nonprofit System 83

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Channeling your creativity can have remarkable results; results that even you may not foresee.

Community 40

Community Creativity Local Banking 40

Waxing UnLyrical

NOVEMBER 9, 2017

Not because we weren’t creative enough, or weren’t strategic enough, or didn’t think big enough. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But because we DID.

Banking 49

Banking Training LinkedIn Google 49

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). I bet you could come up with some very creative ideas – those are just a few basic ideas as an example.

Marketing 40

Marketing Guidelines Social Media Banking 40

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Not a “pay to play” network as much as Facebook or Twitter. Search algorithm doesn’t penalize for publish date. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Here’s how we can make the most of it.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. or “Share this email marketing list on Facebook!”

Communications 40

Communications Pitching Writing Social Media 40

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Media drives the communication between people around the world. However, our business is closely related to creativity and open-mindedness.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Consumer finance covers personal money tips and financial literacy, like this Bank of America article about getting the most out of your checking account. Invest in paid distribution on Facebook.

Financial 111

Financial Industry Report Insurance 111

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Presumably much more robust.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

AUGUST 29, 2016

” I work with women-owned businesses on marketing and communications strategy; I’ve felt for some time that I wanted to do something to support women. Because social media is now so intertwined with our lives that any conversations and communications worth having will be social media based. And I LOVE the community aspect!

Banking 44

Banking Course Social Media Community 44