Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. The whole point of business communication is to help achieve business goals.

Communications 40

Communications Conference eBook Facebook 40

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. I was hooked immediately. Do you know how to measure your social ROI?

Newspapers 120

Newspapers Financial Crisis System 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. The third spike is from our Facebook Page Cost Calculator. Can this be repeated? Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Shift Communications

JULY 31, 2015

For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Unlike other platforms that put advertising above everything else, LinkedIn still gives brands a chance to reach audiences organically, especially with the Pulse Publishing platform. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. When I started my first communications agency, people asked me for my “elevator speech.” Guest Post by Simon Erskine Locke. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Measurement 65

Measurement Data Big Data Banking 65

Sword and the Script

DECEMBER 31, 2016

Salaries say a lot about how a business values communications. 3) The Facebook Frozen Frog and Fodder for Content Marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. Even if you pay for advertising space or promotion, business communications today is a loop. This post explains why.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. The November edition of #measurePR focused on measuring engagement.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Comparison Banking Print 40

Communications Conversations

SEPTEMBER 13, 2019

Posts like this are common on his Facebook page: Or, what about this story of a guy who set up a GoFundMe page to create a parody of Lindahl’s billboards ? So the guy advertises a lot? So does Wells Fargo and you’re still banking with those thieves! ?? He has an entire campaign devoted to it: #BeGenerous.

Real Estate 60

Real Estate Marketing Case Study Banking 60

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Angie Jeffrey.

Advertising 40

Advertising Advertising Course Training 40

Waxing UnLyrical

JUNE 27, 2016

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. Integrated Marketing Communications is More than a Fad. What tools do you use to promote a truly integrated communications strategy? 5 Tips for Building Better Teams by Breaking Down Silos.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

MARCH 28, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. 6 Ways to Attract Return Visitors to Your Blog.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

JUNE 17, 2016

Communicators struggle with the same issues regardless of geography. It doesn’t matter whether they’re based in EMEA, or Asia-Pacific, or the US; communicators face the same challenges worldwide. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

APRIL 14, 2011

It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. The question of facile answers to complex questions centered on the Facebook fan question, which I’d lamented several times, most notably a month ago. Good grief!].

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. Marketers have the option to purchase 10-second advertisements that are nestled between published content on each news channel, following the format of a TV or YouTube ad. Now, it’s all about snapping.

Brand 48

Brand Branding Marketing Mobile 48

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. where it will parade its “influencers” in front of potential advertisers. Designate a point person for influencer communications. Here are some guidelines.

Marketing 40

Marketing Guidelines Social Media Banking 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion? Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Not a “pay to play” network as much as Facebook or Twitter. Search algorithm doesn’t penalize for publish date. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR Fuel

OCTOBER 30, 2018

It is true that other modes of communication, like texting, instant messaging, Twitter, etc., But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. or “Share this email marketing list on Facebook!”

Communications 40

Communications Pitching Writing Social Media 40

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search. Facebook search has been around for about a year, and its utility has been suspect. Presumably much more robust. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Cision

DECEMBER 28, 2015

More than even Facebook, Twitter is the preferred social network for social care. Of course this is a bit unexpected given the scale of each ( According to Pew , 71 percent of online adults use Facebook, compared to 23 percent who use Twitter). We’d like to help. ^TS. Amazon Help (@AmazonHelp) December 28, 2015. Seahawks #Rams.

Twitter 120

Twitter Brand Branding Customer Service 120

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Influencer Marketing.

Marketing 40

Marketing Guidelines Community Banking 40

Sword and the Script

SEPTEMBER 2, 2014

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. That role required me to provide communication strategy, manage account teams globally to achieve results, and keep clients excited to work with us. It was actually the other way around.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. But shouldn’t advertising be aiming at this as well? for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60