Onclusive

JANUARY 10, 2018

Articles and reports can be swapped for personalized virtual experiences and views and clicks will be replaced with memorable interactions.”. I want marketers to think more creatively and broadly about what to measure. Rebecca Lieb, Co-founder & Analyst, Kaleido Insights: Measurement is tied to strategy.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Remote PR Jobs

SEPTEMBER 25, 2023

WHAT WE LOOK FOR Articles submitted for consideration should be of interest to readers of Fast Company ‘s Leadership section , have a tone that is appropriate for Fast Company , and be written by a person, not a PR department. Please no pitches, abstracts, outlines, press releases, or interview offers. And please no phone calls.

Company 100

Company How To Leadership Pitching 100

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. A standard in article scoring? What do you guys think? Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. We call it a background interview because it is just that – an exchange to provide background for a future story. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. Get Lit got me thinking about my own creative process and that of my peers.

Creativity 83

Creativity Nonprofit Interviews Writing 83

Bianchi Biz Blog

NOVEMBER 20, 2023

An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I submitted an article about our van club to that van magazine and was offered a job.

Journalism 114

Journalism Automotive Interviews Writing 114

PRSay

AUGUST 8, 2023

Just slightly over 4 in 10 respondents expect artificial intelligence to improve the quality and creativity of their work, while almost 3 in 10 expect it to deteriorate. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Communicate with stakeholders . Our jobs are based around communication.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. .

Writing 294

Writing Journalism Pitching Guidelines 294

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? And read more articles at [link].

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 3, 2018

That’s the common denominator among the articles (and one podcast) included in this week’s Unscripted Marketing links [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., In the article, Shelley Sullivan cited numbers that show employment is actually growing in PR and a research paper that explored which of the field’s 52 skills can be augmented or replaced by AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover.

Publicity 331

Publicity Television Local Pitching 331

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report!

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MAY 24, 2022

In his MSNBC article he elaborates that, “Negativity can make you a toxic person. This helps brew individual creativity and allows everyone to share thoughts and collaborate. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Persuasive language is another key PR skill.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can find the full interview here. Yes, of course.

Groups 105

Groups Communications System Employee 105

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. PR people are master communicators – we have a degree in it. .

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Deirdre Breakenridge

APRIL 18, 2016

Host Deirdre Breakenridge interviews President Cecelia Fitzgibbon at Moore. On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon , on my podcast show, Women Worldwide. After the interview, I was happy to get a tour of their beautiful campus.

Creativity 150

Creativity Interviews Social Media Media 150

Solo PR Pro

AUGUST 1, 2023

However, you can still attract top talent by being creative with your compensation package. This article dives into how to budget for compensation, reviews the different types of compensation, and shows you how to build your compensation plan. Take the time to thoroughly review applications, conduct interviews, and check references.

Employee 87

Employee Small Business Resources Insurance 87

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Their new MIT Sloan article, “ Why Innovation Depends on Intellectual Honesty ,” delivers five rules to quickly establish or reinforce a team culture that balances open conversation with respect for individuals.

Interviews 94

Interviews Employee Strategy Leadership 94

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. When you’re in a rush to access an article, the last thing you need is to forget your password! .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything. .’

Digital PR 246

Digital PR Reputation Employee Energy 246

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Unlike releases crammed with facts, quotes, multiple angles and background information, an article or blog should build on one engaging story line. Don’t let your articles get ignored by editors continually besieged by submissions.

Employee 158

Employee Writing Training Social Media 158

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Read their articles.

Storytelling 177

Storytelling Pitching Interviews Agency 177

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. It takes effort and creativity to achieve a high level of success with online content.". Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative.

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results? Neither can a communications counselor.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271