Bianchi Biz Blog

AUGUST 8, 2022

Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today. Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects.

Technology 94

Technology Meeting Media Analytics 94

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” To date, the AOC series has raised over $50,000 for charity. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 129

Film Marketing Sports Hotels 129

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. I asked Lin if she’d answer a few questions, and she agreed; read on for the Q and A: Journalists have called PR the Dark Side, now quite a few wear both hats. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

However, if the product or service is just so technical that only a sentence like this will do — “If you neglect to parse MEAN stack, prepare to handle object-oriented analytics” – at least recognize the absurdity and offer to explain in plainer language. Say what you mean and, yes, mean what you say.

Pitching 136

Pitching Writing Journalism Guidelines 136

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. David Landis, president and CEO of Landis Communications Inc. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” But the same buyer who ignores a sponsored post in Forbes may still be persuaded by your earned media because real journalism is perceived as a more trustworthy source. Take a good, analytical look at your strengths, your weaknesses, the mistakes you’ve made, and the lessons you’ve learned.

Media 174

Media Pitching Agency Guidelines 174

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Third, the data analytics on the backend isn’t just for journalists. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us).

Media 100

Media Data B2B Pitching 100

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? Want to be interviewed for the Off Script series? 33: Bryan Young.

Interviews 64

Interviews Software Government Journalism 64

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector.

Marketing 60

Marketing Privacy Big Data Technology 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. I very much enjoyed journalism and had a blast doing it. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Make it more rigorous and analytical. By Susan Sweenie. Please tell us about Marx Communications.

Communications 50

Communications Marketing Internal International 50

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

Technology 61

Technology Marketing Retail Interviews 61

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Deirdre: I’m big on Hootsuite for scheduling across platforms and getting good analytics. The path to gaining a following and making an impact on the community is a little different for everybody. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Web analytics owners can be a good place to get valuable data about your target audience. The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Flack's Revenge

JANUARY 20, 2016

The moderator ( Mickey Graham of Work-Bench ) asked great questions, and the panelists answered – it was all very amiable and informative (I thought there might be more fireworks, given the competition in tech journalism). Some common themes emerged. Warm intros help. You should know the reporter and publication, and tailor the pitch.

How To 120

How To Real Estate Pitching Enterprise 120

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. More recently has taken up a role with a new legal software startup called Firm Analytics that is being spun out of the Law Offices of James Scott Farrin.

Marketing 70

Marketing Ethics Interviews Meeting 70

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Critical thinking is recognised as a vital analytical process that improves decision-making, reasoned and ethical judgements, and evaluation of potential outcomes.

Training 65

Training Ethics Data Analysis 65

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. I specifically enjoyed “Cheat Sheet on the 3 Measurement Buckets,” “Setting up Goals in Google Analytics” and “SEO Principles.” Why do you care about Social PR?

Measurement 40

Measurement Energy Retail Creativity 40

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. After a few months, I realized I needed to brush up on my financial acronyms and knowledge, but in less than a years time, I actually enjoyed reading the Wall Street Journal. Paul near home.

Banking 113

Banking Sports Financial Corporate 113

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Not a problem.

Privacy 60

Privacy Hotels Film Data 60

Journalistics

APRIL 17, 2013

Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Turn around and start looking at your organization through the lens of journalism. Leverage analytics and real-person listening to discover patterns in your content. The other half got it.

Brand 52

Brand Branding Media Local 52

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. The post Masters in Marketing: Jeff Drew, fama PR appeared first on SeeDepth PR Analytics Platform. At fama PR we are all generalists and split the responsibilities of each account depending on client needs. (2) And, of course, Star Wars.

Marketing 50

Marketing Wireless Software Journalism 50

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

MARCH 15, 2016

Access to a broad range of quality journalism is essential. In an age of hyper-transparency, we have the opportunity to become a crucial link between organisations and society; however, we need to become better at analytics, accountability, listening, not to mention continuing to speak truth to power. ” 18. What is your PR motto?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London.

Internal 40

Internal International Communications Measurement 40

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. She believes the key to successful content is balancing creativity, analytics and commonsense.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mindful Marketing

JANUARY 26, 2017

Technology can build better journalism in a resource-constrained world.”. Technology can build better journalism in a resource-constrained world.”. The post 2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros appeared first on SeeDepth PR Analytics Platform. Cheers to a productive 2017! .

Measurement 25

Measurement Marketing Journalism Tools 25