The Hoffman Agency

OCTOBER 13, 2023

This summer brought me something I never imagined would be a part of my life … a genuine interest and (somewhat) understanding of technology. I have never been very tech-savvy or interested in how technology works, I just know it works (most of the time), and that has pretty much been the extent of my tech knowledge.

System 41

System Communications Technology Agency 41

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Stern + Associates

DECEMBER 14, 2023

Much has been written and said about rapidly advancing artificial intelligence systems – particularly generative AI like ChatGPT – from the perspectives of technologists and engineers. To stay ahead of the curve, industry leaders must understand what the new AI systems mean for their business – and how to use them.

How To 77

How To System Government Construction 77

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”.

Creativity 79

Creativity Technology Marketing Web 79

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 114

Blogging Software B2B Survey 114

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. But the influence of the strikes extends far beyond bigger pay checks for actors.

Ethics 62

Ethics Television Film Technology 62

5W PR

FEBRUARY 1, 2024

This technology is transforming the way people interact with and care for their animal friends. This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags. For cats, litter box technology has made significant strides.

Industry 78

Industry Mobile Healthcare System 78

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203

Tools Web Banking Wikipedia 203

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

The Hoffman Agency

NOVEMBER 2, 2021

If you were to ask me as a college senior what working at a public relations agency looked like, I would probably say crisis communications and an endless number of campaigns. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. By Claire English, Intern.

Internal 36

Internal International Agency Crisis Communications 36

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Agencies are cheap and don’t want to spend on tools that cut into margins. The operations, the technology and the cultures are rarely compatible.

Software 165

Software Marketing Leadership B2B 165

5W PR

JULY 21, 2023

Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology. Implementing advanced analytics and customer relationship management systems can provide valuable insights into consumer preferences, purchasing behavior, and trends.

Retail 78

Retail Local Consumer Community 78

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. Technology is making headway to address challenges around food insecurity. Technological developments are a crucial factor in bringing about a holistic approach to health.

Exercises 88

Exercises Technology Government System 88

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. It ensures that AI systems operate transparently, equitably and responsibly. What is AI compliance? Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Guidelines Ethics System 64

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281