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Agencies not responding to the technology needs of marketers
Agility PR Solutions
JUNE 9, 2021
The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions.
A Toast To Independent PR Agencies
ImPRessions - Crenshaw Communications
JULY 1, 2021
Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.
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6 Things PR Agencies Should Never Say
ImPRessions - Crenshaw Communications
JULY 7, 2021
PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications.
Hoffman Asia Pacific Named “Best Technology Agency” in the Region
Ishmael's Corner
SEPTEMBER 15, 2019
I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.
Why Your Technology Company Needs PR
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.
Worst PR Technology Nightmares
ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. Our founder Dorothy confesses that she has twice sent a note meant only for the agency account team to a client by mistake in response to a client email. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications.
November technology news round up
PR in High Definition
NOVEMBER 25, 2020
Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency
How technology has changed PR agencies
PR Daily
FEBRUARY 4, 2016
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? No longer are the days where brands want their agencies showing up to the big show dressed in a suit and tie. Samantha Isdale is an SEO analyst for digital marketing agency Wpromote.
How a PR agency can contribute to your communications strategy, and how to select the right agency for your business
Onclusive
FEBRUARY 9, 2021
A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?
PR Agency Search: Priorities in a PR Expanded World
PR Expanded
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.
8 Innovations in Public Relations Technology to Watch
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.
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Six Time Management Tips for #PR #Agencies
PR Expanded
JUNE 1, 2016
And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. It’s brilliantly simple — with this technology, your open meeting times appear at the bottom of your emails, which clients can click on and immediately schedule time on your calendar. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.
Is Public Relations Management a Technology? [PR Tech Sum]
Sword and the Script
JULY 7, 2020
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.
Can Your Company Afford a PR Agency?
Bianchi Biz Blog
JANUARY 7, 2021
Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. The post Can Your Company Afford a PR Agency?
Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers
Bianchi Biz Blog
JULY 1, 2021
ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. The post Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers appeared first on Bianchi PR.
What’s Better, PR Agency Or Client Side Work?
ImPRessions - Crenshaw Communications
MAY 20, 2019
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.
Meeting the COVID-19 agency start-ups
Stephen Waddington
AUGUST 12, 2020
Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency
How to Get Your Agency Hired in a #PR Expanded World
PR Expanded
JULY 30, 2018
Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected. If you aren’t confident that a fair playing field has been created for all competing agencies, you probably don’t want to pitch.
After lockdown: the creative agency market
Stephen Waddington
SEPTEMBER 10, 2020
The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.
CBD Technology and Products Changing the Industry
5W PR
MARCH 26, 2020
Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.
How Digital Marketing Technology has Affected PR
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day.
Agency Announcement: We’ve been listed in the Digital Enterprise TOP 100!
Prohibition
JANUARY 28, 2021
At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use. The Digital Enterprise Top 100 profiles and celebrates those companies that use digital technologies in the most innovate and transformational ways.”
Adding storytelling to technology in developing ‘Innovation Relations’
PR Daily
MARCH 19, 2020
An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. From my own experience, I’ve observed that innovation is often linked with technology.
PR and the Marketing Technology Skills Gap
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.
Voice search, AI and beyond: Why marketers must embrace technology
PR Daily
JANUARY 9, 2019
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.
Unicorns, Upscaling and the State of Massachusetts Technology
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).
10 Marketing Technologies That Should Be On Your Radar in 2021
PR 20/20
JANUARY 14, 2021
Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. Marketing Technology
How PR Agencies Set Budgets And Billing
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?
How To Thrive At A PR Agency
ImPRessions - Crenshaw Communications
DECEMBER 15, 2016
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes. But agency life is not without stress. Learn the business of agencies.
The Exciting Technology In Back to the Future No One Noticed
Shift Communications
OCTOBER 21, 2015
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. But while fingerprint technology isn’t anything new, its application in “Back to the Future” is. But technology that uses your unique biometric signature as your identification knows when it is you and when it is someone else.
How to Grow an Agency
Shift Communications
APRIL 30, 2015
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.
Agency year ahead: a time for start-ups and scaling
Stephen Waddington
JANUARY 7, 2021
Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? agency
How PR pros must adapt to new technologies
PR Daily
JANUARY 15, 2020
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. What roles are agencies and in-house teams looking for? However, some people may be replaced by those who are better using technology.”.
The Marketing Gaps: Talent, Technology and Strategy
PR 20/20
AUGUST 21, 2014
Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.
Where does public relations fit in the marketing technology stack?
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. Public relations isn’t a technology. Vice President, Marketing Technology.
How an Influencer Marketing Agency Can Help Businesses Grow
5W PR
OCTOBER 21, 2019
When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. Often, this arm is a part of a larger marketing agency, or in other cases the agency may focus solely on influencer marketing.
Growing out of lockdown: how to scale an agency
Stephen Waddington
JULY 7, 2020
COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. How should agency owners and managers respond? agency COVID19
Why brands are considering niche agencies over one-stop shops
PR Daily
JUNE 4, 2020
In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. With remote work on the rise and technology capabilities becoming more efficient, physical location has plunged in priority during the agency selection process.
PR Agency Life 101: Understanding the basic agency organization
Shift Communications
SEPTEMBER 14, 2017
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Vice President, Marketing Technology. Agency Life Public Relations
Dawn of the Intelligently Automated Agency
PR 20/20
MAY 8, 2019
Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?
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