Expert insights. Personalized for you.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. MORE
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. MORE
When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. Think of an influencer agency as a commercial fishing boat. MORE
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. MORE
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Vice President, Marketing Technology. MORE
Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency MORE
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. What roles are agencies and in-house teams looking for? However, some people may be replaced by those who are better using technology.”. MORE
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6). MORE
And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. MORE
Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. MORE
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR MORE
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology. MORE
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. MORE
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience. MORE
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR. MORE
That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things. MORE
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal? MORE
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. MORE
As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. There is one thing lots of PR agencies have in common in 2019: Clients are consistently hiring out projects, but retainers seem to be few and far between. MORE
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have. MORE
Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical. MORE
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). MORE
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? MORE
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […]. MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? MORE
Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers. MORE
PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone. MORE
I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo MORE
Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m. MORE
Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers. MORE
In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. MORE
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes. MORE
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? MORE
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. This is a global network of elite boutique agencies, with 37 members that span 13 countries. MORE
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. MORE
Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. MORE
I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Ishmael's Corner
SEPTEMBER 15, 2019
I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup.
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ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.
5W PR
JANUARY 27, 2020
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.
PR Daily
FEBRUARY 4, 2016
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?
PR Expanded
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.
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PR Expanded
JUNE 1, 2016
And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.
PR Expanded
JULY 30, 2018
Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.
PR Daily
JANUARY 9, 2019
Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.
PR Daily
JANUARY 15, 2020
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. What roles are agencies and in-house teams looking for? However, some people may be replaced by those who are better using technology.”.
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.
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5W PR
OCTOBER 21, 2019
When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. Think of an influencer agency as a commercial fishing boat.
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?
ImPRessions - Crenshaw Communications
DECEMBER 15, 2016
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).
Shift Communications
APRIL 30, 2015
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?
Sword and the Script
JUNE 8, 2019
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.
PR 20/20
MAY 8, 2019
Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.
Shift Communications
OCTOBER 21, 2015
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.
Sword and the Script
APRIL 23, 2019
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies).
PR 20/20
AUGUST 21, 2014
Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.
Shift Communications
SEPTEMBER 14, 2017
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Vice President, Marketing Technology.
PR Daily
JULY 17, 2018
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal?
Agility PR Solutions
SEPTEMBER 30, 2019
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […].
PR Daily
NOVEMBER 14, 2015
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.
PR Daily
JULY 8, 2019
As more clients favor projects over yearly contracts, agencies must adapt to adroitly forecast their earnings and grow their operations. There is one thing lots of PR agencies have in common in 2019: Clients are consistently hiring out projects, but retainers seem to be few and far between.
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR
Shift Communications
NOVEMBER 4, 2016
Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.
5W PR
MARCH 23, 2018
I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo
ImPRessions - Crenshaw Communications
JANUARY 12, 2016
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship.
Agility PR Solutions
JULY 29, 2018
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications.
The Hoffman Agency
OCTOBER 25, 2019
Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. Balancing client needs with agency priorities. Agency Panelists. Today, Marissa continues creative agency work as a Jr. 6 p.m.
PR Daily
DECEMBER 25, 2014
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.
PR Daily
OCTOBER 13, 2015
PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.
Stephen Waddington
DECEMBER 17, 2018
Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency
PR Daily
MAY 12, 2016
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.
B2B PR Sense
MAY 2, 2017
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. This is a global network of elite boutique agencies, with 37 members that span 13 countries.
Polaris
MARCH 17, 2015
That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.
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