Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Agency 106

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? No longer are the days where brands want their agencies showing up to the big show dressed in a suit and tie. Samantha Isdale is an SEO analyst for digital marketing agency Wpromote.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

Agency 118

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

Agency 193

How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.

Agency 195

Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. It’s brilliantly simple — with this technology, your open meeting times appear at the bottom of your emails, which clients can click on and immediately schedule time on your calendar. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.

Agency 179

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown?

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

Agency 170

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.

How PR pros must adapt to new technologies

PR Daily

Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. What roles are agencies and in-house teams looking for? However, some people may be replaced by those who are better using technology.”.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day.

CBD Technology and Products Changing the Industry

5W PR

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them. Branding Consumer PR Public Relations 5w public relations agency branding communications insights marketing PR

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. From my own experience, I’ve observed that innovation is often linked with technology. Thus, Makovsky created “Innovation Relations,” which is possibly the agency world’s first systematized practice dedicated to building reputations for innovation leaders. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. How should agency owners and managers respond? agency COVID19

Agency 103

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).

Report: Marketers struggle to keep up with new technology

PR Daily

In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal?

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

Agency 190

Why brands are considering niche agencies over one-stop shops

PR Daily

In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. With remote work on the rise and technology capabilities becoming more efficient, physical location has plunged in priority during the agency selection process. Instead, brands have a plethora of agencies to choose from. Remote capabilities supply the resources to connect with agencies from other locations that can offer the exact services they need.

Agency 108

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes. But agency life is not without stress. Learn the business of agencies.

Agency 133

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

Agency 120

How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. Often, this arm is a part of a larger marketing agency, or in other cases the agency may focus solely on influencer marketing.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. But while fingerprint technology isn’t anything new, its application in “Back to the Future” is. But technology that uses your unique biometric signature as your identification knows when it is you and when it is someone else.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. Public relations isn’t a technology. Vice President, Marketing Technology.

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

State of Martech: Will marketing jobs be threatened by technology?

Agility PR Solutions

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Vice President, Marketing Technology. Agency Life Public Relations

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.

Study 121

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. Complete article: CMOs spent 29 percent of 2018 marketing budget on marketing technology.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

Agency 131

Our PR agency started preparing for COVID-19 epidemic 15 years ago

Axia PR

Axia Public Relations was an early adopter of cloud technologies in 2004. agency news

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. SHIFT’s tech clients do a lot of different things – ranging from marketing technology to cybersecurity to cloud contact center software. It still blows my mind that there are so many technologies that our clients develop.

PR Automation: A bad idea … or would that work for PR agencies?

The Hoffman Agency

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

Agency 115

Agency Culture: Interview a Coworker

5W PR

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seoTell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania.

7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence.

Agency 133