Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

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Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.

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How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

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The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency

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State of Martech: Will marketing jobs be threatened by technology?

Agility PR Solutions

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.

Agency Culture: Interview a Coworker

5W PR

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).

Why Successful PR Agencies Invest In PR Tech

Mindful Marketing

The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client. By Christine Perkett.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

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7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship.

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Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

5 PR Agencies You Should Follow on Twitter

Critical Mention

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.

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The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.

How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. This is a global network of elite boutique agencies, with 37 members that span 13 countries.

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Report: Marketers struggle to keep up with new technology

PR Daily

In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal?

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. Vice President, Marketing Technology.

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

PR Agency: Multi-National versus Boutique

Polaris

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

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Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

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What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR

Firefly Communications Group looks back at five clients wins in one quarter

PR in High Definition

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. firefly communications group new client PR PR agency tech PR agency

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

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Firefly’s top PR agency moments in 2015

PR in High Definition

Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by.

5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? After factoring in all costs, how much did your agency earn?

How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.

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How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.

7 traits of excellent PR agencies

PR Daily

PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.

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3 ways CRM technology can make PR pros’ lives easier

PR Daily

Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Agency news Current Affairs PR PR Tech Public Relations Tech PR Technology Jerusalem Venture Partners JVP launch public relations startup tech technology VCAddressing the JVP meetup with Pnina Ben Ami.

Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

This week, we check in with Jenny Lafortune, the Agency’s Art Director based in our Boston office. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Well I can say the same about working at a PR agency.