INDUSTRY INSIGHTS YOUR PEERS ARE READING
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. MORE
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. MORE
Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency MORE
Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. MORE
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6). MORE
And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. MORE
Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. MORE
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. MORE
Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by. MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology. MORE
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. MORE
With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. MORE
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. MORE
One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Other agencies in the same boat. MORE
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience. MORE
Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. A version of this article originally appeared on the agency’s. MORE
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR. MORE
That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things. MORE
The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. Do the agency staffers get you? MORE
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal? MORE
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. MORE
They want to work with agencies that are featured in those places.”. Why wouldn’t you want your agency to test things out before spending your money? Particularly when technology changes so quickly that you have to try new things, but do so in as risk-free environment as possible. MORE
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. MORE
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have. MORE
Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical. MORE
The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). MORE
agency isn’t easy. Your firm’s technology must keep pace with your growing team, so provide your staff with the tools they need to complete an increasing workload. Instead, adding a few quality hires can have a huge effect on your agency’s success. MORE
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? MORE
PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone. MORE
More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? After factoring in all costs, how much did your agency earn? MORE
I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo MORE
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. MORE
Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers. MORE
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes. MORE
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. This is a global network of elite boutique agencies, with 37 members that span 13 countries. MORE
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? MORE
ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.
PR Daily
FEBRUARY 4, 2016
The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?
PR Expanded
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.
PR Expanded
JUNE 1, 2016
And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses.
PR Expanded
JULY 30, 2018
Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.
PR Daily
JANUARY 9, 2019
Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.
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ImPRessions - Crenshaw Communications
DECEMBER 15, 2016
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?
PR Daily
JULY 17, 2018
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How often do you add new tools to your marketing arsenal?
Communications Conversations
JULY 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less.
5W PR
MARCH 23, 2018
I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. Agency Life 5wpr agency interview seo
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Agility PR Solutions
JULY 29, 2018
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications.
PR Daily
NOVEMBER 14, 2015
In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market.
ImPRessions - Crenshaw Communications
JANUARY 12, 2016
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship.
Cision
SEPTEMBER 23, 2016
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.
PR Daily
DECEMBER 25, 2014
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.
PR Daily
OCTOBER 13, 2015
PR agencies are great for building brand awareness. Are you considering hiring a new PR agency? Here are seven traits that excellent PR agencies possess: 1. There are approximately 8,000 PR agencies in the Unites States alone.
PR Daily
MAY 12, 2016
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.
PR 20/20
AUGUST 21, 2014
Corporate marketing departments, small businesses, and marketing agencies struggle. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources.
B2B PR Sense
MAY 2, 2017
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. This is a global network of elite boutique agencies, with 37 members that span 13 countries.
Stephen Waddington
DECEMBER 17, 2018
Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Agencies – client, talent and a clear proposition are the three ingredients that you need to build a successful agency. Community – the era of command and control is over, especially in networked agencies. agency
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.
Polaris
MARCH 17, 2015
That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.
ImPRessions - Crenshaw Communications
JUNE 15, 2017
Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig.
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.
PR Daily
JULY 14, 2015
They want to work with agencies that are featured in those places.”. Why wouldn’t you want your agency to test things out before spending your money? Particularly when technology changes so quickly that you have to try new things, but do so in as risk-free environment as possible.
PR Daily
SEPTEMBER 28, 2017
agency isn’t easy. Your firm’s technology must keep pace with your growing team, so provide your staff with the tools they need to complete an increasing workload. Instead, adding a few quality hires can have a huge effect on your agency’s success.
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).
PR Daily
MAY 2, 2015
One New York public relations firm is trying out an unusual approach in an effort to land a “hands-on, talented, smart, organized, and autonomous” account director to run its technology PR team. Other agencies in the same boat.
PR in High Definition
DECEMBER 22, 2015
Many things have happened, but Christmas is a time to reflect on the positive and exciting moments we shared as a PR agency in 2015, and below we’ve put together a collection of our top moments for the year and our […]. The post Firefly’s top PR agency moments in 2015 appeared first on Firefly Communications. As we end up saying time and time again, this year has flown by.
PR Expanded
FEBRUARY 12, 2015
Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.
Shift Communications
APRIL 30, 2015
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?
PR Daily
NOVEMBER 23, 2015
Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. A version of this article originally appeared on the agency’s.
Waxing UnLyrical
JULY 20, 2016
More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? After factoring in all costs, how much did your agency earn?
Cision
NOVEMBER 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams.
Shift Communications
OCTOBER 21, 2015
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.
Critical Mention
OCTOBER 14, 2018
With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin.
PR Daily
JUNE 5, 2017
The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. Do the agency staffers get you?
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.
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