Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. It ensures that AI systems operate transparently, equitably and responsibly. What is AI compliance? Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. – Cost per click.

Advertising 60

Advertising Advertising Measurement Publicity 60

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring.

Software 78

Software Case Study Technology Tools 78

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 120

Technology System Tools Government 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. What systems do you consult? Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates. Give our services a try.

Survey 102

Survey Trends Marketing Creativity 102

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

5W PR

APRIL 28, 2021

As a measurement of digital media efficiency, 65% said they rely on it. Another 35% said a simple assimilation of data across their brand’s ad-tech/martech system would help them prepare. The post Filling the Missing Data Void appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Current Practice.

Data 88

Data Privacy Survey Policies 88

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution? About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. It requires robust systems and reliable sources. Also, quality data requires the company to be measuring the right things in the first place.

Report 80

Report Company Data System 80

Flack's Revenge

DECEMBER 14, 2016

One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. ” I also checked in with Phil Barry of SeeDepth , a comprehensive PR analytics platform that measures ROI.

Measurement 120

Measurement Exercises Interviews Tools 120

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. Vice President, Marketing Technology. If it turns out that audiences are engaged, run some test ads to see how it performs versus other channels. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50.

Automotive 95

Automotive Study Report Transportation 95

Beyond PR

MARCH 13, 2018

Utilize omnichannel audience analytics: By bridging earned and paid media, marketers can now connect different marketing channels with attribution systems to effectively measure how consumers are interacting with each touchpoint within broader marketing campaigns. How the Partnership Helps Clients & Brands.

Media 75

Media Consumer Analytics Data 75

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. 2) Defining content marketing measurement success. Can your agency speak finance?

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. By default, the system pulls results from the last 30 days, but you can adjust this to back as far as 180 days. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Shift Communications

AUGUST 22, 2016

Another systemic problem in public relations is “mentions” syndrome / share of voice addiction. PR, in its rush to measurement without understanding principles of analytics and statistics, has resorted to simply measuring conversation volume without analysis of its content. Vice President, Marketing Technology.

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

APRIL 29, 2015

First, the purchase of TellApart means Twitter is bolstering its own advertising technology with predictive ad analytics. The second announcement was even more impactful: Twitter also announced a partnership with Google’s DoubleClick platform to improve advertising performance measurement and attribution for Twitter direct response marketers.

Twitter 60

Twitter Advertising Advertising B2C 60

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 78

Television Sports Web Advertising 78

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. Rather than creating multiple, complex spreadsheets with an analyst parsing individual news clips, you have a system that does all of the work for you. SCHEDULE A DEMO.

Media 60

Media Software Crisis Analytics 60

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60