Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

JANUARY 7, 2021

Worse yet, Company B faces even more brutal competition from service suppliers who are already entrenched in the Detroit 3’s purchasing systems. Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. The post Can Your Company Afford a PR Agency? Maybe more.

Agency 96

Agency Automotive Company Mobile 96

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. A Strong Modern Branding System Is… Flexible. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency?

Creativity 59

Creativity Agency Brand Branding 59

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. A Strong Modern Branding System Is… Flexible. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency?

Creativity 52

Creativity Agency Brand Branding 52

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency.

Agency 85

Agency Software Creativity System 85

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 117

Pitching Publicity System Energy 117

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

Case Study 225

Case Study Study Pharmaceuticals Brand 225

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. And I can tell you this: The agency billing model is broken. Agencies make money when they win big accounts.

Agency 87

Agency System Ethics Writing 87

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

The Hoffman Agency

NOVEMBER 2, 2021

If you were to ask me as a college senior what working at a public relations agency looked like, I would probably say crisis communications and an endless number of campaigns. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. By Claire English, Intern.

Internal 36

Internal International Agency Crisis Communications 36

Stern + Associates

DECEMBER 14, 2023

Much has been written and said about rapidly advancing artificial intelligence systems – particularly generative AI like ChatGPT – from the perspectives of technologists and engineers. To stay ahead of the curve, industry leaders must understand what the new AI systems mean for their business – and how to use them.

How To 77

How To System Government Construction 77

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

Onclusive

AUGUST 10, 2018

Most CEOs, CMOs, and CROs know this intuitively but underinvest in the various forms of PR (Paid, Owned, and Earned), because there has not been a consistent, credible measurement system for PR…until AirPR came along and started pushing the industry forward. The integrated system is important for several reasons.

Communications 186

Communications Marketing System Measurement 186

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Her game-changing research and insights enable organizations to navigate a quickly changing world with confidence.

Technology 120

Technology System Government Groups 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Research if a system has been implemented before. Project management is everywhere.

Software 151

Software How To SEO System 151

5W PR

NOVEMBER 24, 2023

For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets. The post Bias in AI and How to Deal With It appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Healthcare 78

Healthcare Guidelines How To Ethics 78

The Hoffman Agency

MARCH 30, 2021

For example, there is no clocking system at Hoffman China, because Hoffman trusts us. The post The Key in Any Relationship — Trust: The Hoffman Agency Core Values, Part 2 appeared first on "What's HAppening" Blog. You can’t do anything without trust. Trust is everywhere — it’s a foundation of human interaction.

Agency 69

Agency Exercises Employee Ethics 69

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Ronn Torossian

SEPTEMBER 16, 2021

The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. Businesses of all […].

Healthcare 195

Healthcare System Education Creativity 195

Wadds Inc.

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. Agencies invest considerable emotional energy and time in a new business.

Pitching 78

Pitching Publicity System Energy 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 91

Agency Trends Marketing Survey 91

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Knowing who in your company needs to get involved, what questions to ask during a crisis, and how you’ll use data to strategically craft your message with the appropriate systems in place in advance can make a significant difference. Are you covered on weekends and off hours?

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

The Hoffman Agency

MARCH 12, 2024

My time as an intern at The Hoffman Agency has quickly come and gone! Having someone I could trust to answer any question, no matter how small, advocate for me and teach me how to navigate my teams and general agency life was something I leaned on many times during my internship. It’s been the fastest winter to date.

System 36

System Agency Internal International 36

5W PR

APRIL 8, 2024

Through a narrative focused on education, accessibility, and wellness, PR assists in dismantling the barriers of intimidation and fostering an inclusive environment within the consumer finance system. The post The Role of PR in Transforming Consumer Finance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. An “Interview” with ChatGPT: What is Public Relations?

Blogging 111

Blogging Software B2B Survey 111

The Proactive Report

MARCH 27, 2020

Create a free booklet on how to strengthen the immune system to cope with infection and viruses. Agencies could teach graphic design to small businesses or students. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings.

Crisis 225

Crisis How To Small Business Social Media 225

Mark My Words

MARCH 7, 2024

It’s a system that works wonders for many of my esteemed peers and a path we do tread selectively, but often our work speaks for itself in important private channels, and so we take a different approach to projecting our culture and expertise publicly, one that also reflects what we aim to do for our clients.

System 60

System Trends Pitching Industry 60

Frederik Vincx

JULY 25, 2023

We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts.

Software 78

Software Banking Resources Government 78

5W PR

AUGUST 8, 2023

How long does CBD stay in your system? The length of time CBD remains in a person’s system can vary. The post Understanding the Basics of CBD and Cannabis appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Its potential health benefits and legal implications are being widely discussed.

System 78

System Policies Measurement Trends 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281