Deirdre Breakenridge

FEBRUARY 2, 2015

It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. In the pre-Internet era, audiences were restricted to a few sources of content — TV, radio, and print — and only a select group of people who were chosen to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. there was stuff for Snapchat, YouTube, Instagram etc. If I’m working directly with an agency, it’s a bit more joined up.

Film 120

Film Instagram Sports Analytics 120

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). The ACCC will reportedly achieve this work by partnering with agencies to uncover patterns of banking behaviour to hopefully identify those relationship scam victims who could be wiring money overseas.

Privacy 108

Privacy Banking Print Fashion 108

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Critical Mention

JUNE 24, 2017

Zignal Labs provides comprehensive media intelligence on audience reach, sentiment and issue-oriented share of voice, leveraging television along with data from print and online news outlets, and social platforms like Twitter, Facebook, Instagram and YouTube. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Client: Print Syndicate. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching.

Media 104

Media Pitching Trends Resources 104

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. In many ways, the immediacy of social is filling in the gap that traditional print used to serve. Now, a word we’re all tired of hearing, “influencers.” Kamara Ferrell.

Social Media 60

Social Media Media Television Print 60

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. SUPPORT: According to a study by the American Press Institute , 88% of millennials get news from Facebook each day, but 83% get news from YouTube and 50% get it from Instagram as well. FACT: Local media continues to struggle as well.

Media Relations 87

Media Relations Media Local Leadership 87

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. Is your PR agency bringing new ideas to the table? If not, give our services a try. Talk to Us!

Advertising 62

Advertising Advertising Print Study 62

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Put it everywhere: all social media platforms, YouTube, your website, your company newsletter, etc. We have both video and audio versions that are distributed across YouTube, all podcast hosting platforms, social media and of course Bospar’s website.

Strategy 52

Strategy Interviews Pitching Energy 52

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. The first TV spot was a major win for Cheerios and led to a 2014 Super Bowl spot. Love Has No Labels" - Ad Council.

Brand 48

Brand Branding Marketing Film 48

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. A similar settled case found that news agencies and journalists cannot use Twitter photographs without first asking permission. But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

NewsWhip

APRIL 28, 2021

She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. David Soutoul is the Data + Analytics Manager for H+K Singapore and the practice lead for Asia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is aimed at accommodating agencies that might have client projects or campaigns.

Tools 159

Tools Media Software Analysis 159

5W PR

JANUARY 7, 2019

Once you have all your promotional content in place, invest the time in engaging with every level of media, from traditional print and TV journalists, to radio, web, and social media opinion makers. This should include influential bloggers and YouTube personalities as well.

Community 68

Community Web Radio Print 68

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. What’s the biggest mistake agencies and companies make in producing a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

JUNE 21, 2017

If they don’t stop, and you feel you are suffering real economic or reputational harm, you may want to consult with an attorney familiar with intellectual property law.The case of Agence France Presse v. Just because it’s on YouTube doesn’t mean you can use it. YouTube’s Copyright FAQs provide full and clear explanations around: a.

Video 85

Video Creativity Internal International 85

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). I’m not a big fan of multiple calendars.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Kara Turtinen is an account executive at Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

Ideally, with agencies or larger organizations. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc. At the time, if you had a couple of internships and a strong writing portfolio, you were a shoo-in at most agencies. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

DECEMBER 30, 2016

.” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Hot off the printed press. All 160 episodes since July 2014. Jab Jab, right hook. The man’s crushing it. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

Brand 157

Brand Branding Travel Crisis 157

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? All business is the business of relationships.

Storytelling 120

Storytelling Local Video Measurement 120

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48