Advertising Agency Print YouTube 
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. in the business world, and particularly in Silicon Valley.”
Prohibition
AUGUST 1, 2023
Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. Meta shares a new report on how to best use your insights A 40-page report has been shared by Meta, which looks at how we should be integrating insights into our advertising.
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. 1) In advertising, we trust.
ImPRessions - Crenshaw Communications
MAY 8, 2017
This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways.
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. As in the U.S.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.
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