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Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Now is a great time to go freelance or to start an agency. If you’re an agency founder it’s also a good time to think about creating additional value, scaling and growth. So why my optimism around freelancing, new agency starts and scaling? The marketing and PR agency market has followed the wider economy and society.

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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. 25 years ago workflow in an agency was defined by media relations. The first agency that I worked for was A Plus in Slough, UK. Here’s another 21 things that defined PR agency life in the early nineties. Thanks to everyone who jumped into the conversation.

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How a PR Agency Lands Successful Press for the Holiday Season

Konnect Agency

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Schedule Time to Connect.

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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

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A Journalist’s POV: 3 Questions From A PR Agency

ImPRessions - Crenshaw Communications

Recognize that publications often have a “digital first” mindset in addition to thinking about print products. AHF has a print magazine, a website, and a digital newsletter. Because space is limited in the print magazine, contributed articles mostly appear on our website and in our digital newsletter.

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