Agency Media Relations Print YouTube 
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Much of the fear and speculation around generative AI and the PR industry reminds me of conversations we had a decade-plus ago about social media and PR.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
Communications Conversations
AUGUST 11, 2017
In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. What kind of media did those people grow up with? Far from it.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.
Sword and the Script
APRIL 12, 2022
In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”
Shift Communications
DECEMBER 15, 2016
As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters. Annie Perkins.
Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.
Expert insights. Personalized for you.
266 
Let's personalize your content