Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Wire service news is typically cut-and-dried, just the facts, please, and fast!

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. 7 percent who rated print media as important and 54. This resulted in huge success. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

NOVEMBER 27, 2020

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

JUNE 8, 2017

broadcast, online, print, etc.). These kinds of platforms help PR professionals go from media list to e-pitches in a matter of minutes, which is especially handy for agencies representing multiple clients. For example, Nardi Media, a boutique agency located in Washington D.C., Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. This can include collaborations with local farms, beverage companies, or dessert makers. Influencer marketing : Food PR agencies can identify and collaborate with influential food bloggers, vloggers, and social media personalities.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. As a data-driven agency, we focus our efforts in concrete evidence and research.

Agency 60

Agency Apparel Pitching Creativity 60

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. Between startups, entrepreneurs, and real estate professionals, we are confident in saying we are your go-to PR agency. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Real Estate 52

Real Estate Publicity Television Radio 52

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville.

Ethics 89

Ethics Journalism Radio Television 89

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. An agency can help craft the most interesting version, something we tackled in a recent post. We recently heard of an agency “relieved of its duties” for a client based on a rather flimsy rationale. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow. Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Interviews Radio 100

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press. I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 185

Communications Crisis System Healthcare 185

Shift Communications

JANUARY 8, 2016

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. cta] The post A SHIFTer Tries Skills-Based Volunteering appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Local 60

Local Media Training Education Print 60

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Pivoting from journalism to PR. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Konnect Agency

OCTOBER 2, 2019

Here at Konnect Agency , we win big for our clients every day. We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Tip from a social media agency : Give the reporter a shout-out as a thank you and tag them in your post!

Instagram 71

Instagram LinkedIn Social Media Agency 71

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). But, it happens.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 46) “Help transit agencies communicate to the public.”. 8) “Consult, coach, teach.”. 115) “Advertising.”.

Employee 147

Employee Print Writing Survey 147

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. The 10 pm local news. Make no mistake: Leadership is a big reason why many companies and agencies continue to pursue media relations as a discipline. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

Melissa Agnes

OCTOBER 16, 2014

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 270

Education Government Policies Wikipedia 270

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions.

Internal 147

Internal International Tools Software 147

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. But it also contributes the news to databases, agencies, and outreach terminals. So if you want proper coverage, you don’t need proper distribution.

SEO 83

SEO System Employee Policies 83

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. I always follow up on my stories even after they have been printed – a little more care goes a long way.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Can your agency bring big ideas and execute? Give our services a try. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

PRSay

AUGUST 30, 2016

Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider scope or the spotlight. My local PRSA Chapter put on a great course, and my mentor gave me great advice and support.

Exercises 63

Exercises Print Groups Conference 63