Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

Local 65

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Public relations specialists are in a unique position to know the value of the local daily, battered though it may be. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.

Print 171

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News On the plus side it is the most coverage you will ever get of a local newspaper.

‘The whole person’: Internal publication tells employee stories

PR Daily

Formerly, the only digital version was a pdf published in addition to the print magazine. The company translates these pages, such as a piece on a new office in Brazil’s Sao Paulo in the most recent edition, into the local languages. “If

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne.

Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder.

Radio 52

How to Self-Publish Your Content Cheap and Quick


It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. It is a free-standing print-on-demand machine that will publish your book immediately upon order. Think Local.

How To 249

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage


Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)

Journalism and News Trends for PR Pros


Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. Documents can also be easily exported in a virtual, physical file or print format.

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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live?

Tips for Getting your Tech News Covered in China

Flack's Revenge

Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Increasing Your Media Coverage Through Storytelling


As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. How is your local government benefitting the community? On Jan.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I was curious about how Arduino, big data visualization, and 3D printing can help create to art.

RIP CW6 News - More Will Follow

The Stalwart Blog

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent.

Local 95

A SHIFTer Tries Skills-Based Volunteering

Shift Communications

Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. One of SHIFT’s employee benefits is Volunteer Time Off to better our community.

Local 102

Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. CSR-results stories work well here, as do tales of local do-goodery.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings.

Media 164

3 Factors That Shape Your Brand Journalism Strategy


Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 Traditional advertising in local markets is expected to drop from $101.1

Report 122

Prakky’s pick: Top sources of Australian media news


A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year.

Radio 101

2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 106

Celebrating the best of Instagram with a Leeds-first art exhibition


The competition was hailed a major success – with more than 900 picture-perfect entries, ranging from cityscapes and local attractions to wildlife and Leeds folk! Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years.

How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated. Your local new station may be what saves your business.

Brand 165

How to get broadcast coverage for your organization

PR Daily

Once you do get picked up by a local station, you have to be careful to make sure your performance. If the story has already been covered on air or in print, it’s important to propose a new angle to producers by moving the story forward.

How To 181

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Mary Meeker’s Internet Trends 2019 report is a monster.

Report 129

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support


Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press. Our local conference also helps expose young people to different professional paths.

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void.

Tools 52

MediaPulse | A Weekly Media Round-Up


Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 139

10 Ways I Navigated the Accreditation Process


I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) As my deadline loomed, I wrote the highlighted info from the notebook onto notecards that I studied while waiting in lines, in our office library, in local coffee shops, etc.

Study 118

How to include far-flung and off-shift staff in company events

PR Daily

They provide a feel-good experience for employees that goes far beyond print or digital or even video channels. It might not be practical to stage an event of the same magnitude in every global outpost, but you can scale back the materials and activities to suit the locale.

The Present & Future Tech Trends PRs Should Prepare For


For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

Trends 294

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.