Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

Public relations specialists are in a unique position to know the value of the local daily, battered though it may be. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News On the plus side it is the most coverage you will ever get of a local newspaper.

‘The whole person’: Internal publication tells employee stories

PR Daily

Formerly, the only digital version was a pdf published in addition to the print magazine. The company translates these pages, such as a piece on a new office in Brazil’s Sao Paulo in the most recent edition, into the local languages. “If

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne.

Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder.

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage


Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. Documents can also be easily exported in a virtual, physical file or print format.

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Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 Traditional advertising in local markets is expected to drop from $101.1

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Journalism and News Trends for PR Pros


Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

How to get broadcast coverage for your organization

PR Daily

Once you do get picked up by a local station, you have to be careful to make sure your performance. If the story has already been covered on air or in print, it’s important to propose a new angle to producers by moving the story forward.

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How to include far-flung and off-shift staff in company events

PR Daily

They provide a feel-good experience for employees that goes far beyond print or digital or even video channels. It might not be practical to stage an event of the same magnitude in every global outpost, but you can scale back the materials and activities to suit the locale.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more.

Increasing Your Media Coverage Through Storytelling


As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. How is your local government benefitting the community? On Jan.

How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated. Your local new station may be what saves your business.

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Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Lowe’s Helps Family Leave a Legacy in Local Barbershop, Lowe’s Digital Content. “No HCPLC—Visit Your Local Library, Hillsborough County, Florida/Communications & Digital Media with Hillsborough County Public Library Cooperative. Print Design.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. CSR-results stories work well here, as do tales of local do-goodery.

RIP CW6 News - More Will Follow

The Stalwart Blog

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent.

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4 reasons PR pros should think big for media relations strategies

PR Daily

Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I was curious about how Arduino, big data visualization, and 3D printing can help create to art.

3 Factors That Shape Your Brand Journalism Strategy


Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter?

When should you start a PR campaign?

PR Daily

If something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share, you're too late.

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W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.

Celebrating the best of Instagram with a Leeds-first art exhibition


The competition was hailed a major success – with more than 900 picture-perfect entries, ranging from cityscapes and local attractions to wildlife and Leeds folk! Instagram is one of the most popular social media channels, which has seen massive worldwide growth over the last few years.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support


Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: To create brochures, we used to have to go to a printing press. Our local conference also helps expose young people to different professional paths.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live?

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print.

10 Ways I Navigated the Accreditation Process


I studied “old school” style : I printed the APR Study Guide and put it in a binder, reading through (more than once!) As my deadline loomed, I wrote the highlighted info from the notebook onto notecards that I studied while waiting in lines, in our office library, in local coffee shops, etc.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

What PR pros should know about today's newsroom

PR Daily

However, there are a few traits and struggles that many print newsrooms share in common. Layoffs , for one, have become an occupational hazard in print journalism. It's a safe bet that the photographers at your local paper are spread thin across numerous assignments.

MediaPulse | A Weekly Media Round-Up


Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

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4 ways PPC benefits your clients’ PR

PR Daily

Unlike traditional ads (print ads), PPC ads, when optimized correctly , capture multi-device users by following them between devices, wherever they are. For example, your client is a local gym that specializes in hot yoga for 20-35 year-olds. Once advertising is printed, it’s final.

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The Present & Future Tech Trends PRs Should Prepare For


For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.

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How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. just local media pitching, solely trade media, etc.).

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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

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