5W PR

APRIL 3, 2024

Highlighting employee success stories, philanthropic initiatives, or company culture awards paints a positive picture that resonates with potential customers and talent alike. By securing speaking engagements or press placements in these areas, the startup gains visibility amongst the very people who hold the key to financial growth.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. Already, Facebook parent company Meta has warned of an advertising slowdown.

Comparison 296

Comparison Advertising Advertising Reputation 296

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. There are a few reasons why workers are more fixated on internal executive communications: Financial pressures have increased, and executives are being watched more closely for cues around business health.

Internal 78

Internal International Strategy Communications 78

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 120

Corporate Report Survey Employee 120

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

JANUARY 1, 2023

However, beyond the financial benefits that companies can get from investing in a solid corporate social responsibility strategy, businesses can take specific actions that are aligned with the interest of their consumers, their communities, as well as the world in general.

Reputation 158

Reputation Corporate Policies Ethics 158

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. . Focus on Your Audience.

How To 221

How To Media Training Storytelling Financial 221

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. In my case, it was as a PR writer of thought leadership articles.

Banking 170

Banking Leadership Government Financial 170

5W PR

FEBRUARY 20, 2024

It involves integrating company values and mission into every aspect of the business, from product design to employee engagement. By aligning business goals with positive impact, companies can achieve benefits that extend beyond financial success. It’s a long-term effort, but the rewards are significant.

Consumer 78

Consumer Brand Branding Ethics 78

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. Every employee can find their place and develop the skills they are good at. Talking about diversity is all well and good, but the best thing is to put it into action.

Employee 28

Employee Creativity Corporate Company 28

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Employees and clients expect to see results from promises made in 2020.

Communications 78

Communications Employee Financial Community 78

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. From a financial lens, make the growth (and growth potential) story bulletproof. Create a halo: Now is the time to call on your people through an employee advocacy program. Your employees, customers and stakeholders believed in your vision at some point.

Employee 88

Employee Case Study Corporate Trends 88

5W PR

JANUARY 3, 2024

Engaging with various stakeholders, including customers, employees, and investors, is a key aspect. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. PR ensures effective communication with these groups to foster positive relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

Reputation 159

Reputation How To Employee Financial 159

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. The year was 1992.

Financial 141

Financial Employee Leadership Training 141

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PRSay

APRIL 15, 2020

It’s a powerful reminder that each person in our agency is navigating this life-changing period of time individually. We’ve always made a point to share financial updates (good and bad) with our team. We’re big believers in celebrating birthdays and employee anniversaries and recognizing agency achievements.

How To 176

How To Meeting Employee Internal 176

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. By putting our clients first, we don’t get caught up in bureaucracy or agency politics,” said Dini. “We

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. But we’re planning for a change in the narrative. It’s been said, “failing to plan is planning to fail.” The post Is Your Brand Messaging Recession-Ready?

Brand 78

Brand Branding SEO Employee 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

5W PR

APRIL 25, 2023

It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. This protects businesses against financial losses and fraudulent activity. The post The Value of B2B AI appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 97

B2B Customer Service Data Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. A checklist to see if your company is ready for a PR agency. Any good PR agency will be glad for the opportunity to offer their thoughts. But, you thought that was the agency’s job, right?

Company 136

Company Leadership Agency Employee 136

Wadds Inc.

MARCH 2, 2023

Today progressive agencies and in-house teams make the case for alternative formats of content and channels to engage with audiences or publics. In financial markets they are a legal form of communication. If your public relations activity starts with a 600-word document you’re almost certainly starting from the wrong place.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147