How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company said findings from an internal investigation, which revealed some employees had fabricated numbers, wasn’t ‘quantitatively material’ to its finances. CNBC reported : Outgoing CEO Hees announced Luz’s departure in an internal email to employees this past Tuesday.

Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Only 35 percent of full-time employees report that they have equal male and female leadership, and fewer than 18 percent have substantial female leadership, reports DesignRush , a B2B marketplace connecting brands with agencies. employees ages 25 to 80.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting.

Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. It seems that shareholder greed trumps employee and common interests. care for employees; and. Giving employees a say about what goes on.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

Thousands of employees are taking Verizon up on its offer to leave the company. The offer, which included 60 weeks of salary bonus and benefits depending on length of service, applied to 44,000 employees across Verizon’s business.

Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. Employees are finding our information so interesting that they want to share it,” says Vikki A.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank.

Employees Are Your Company’s Voice

Prezly

In the past few years, employee advocacy has become the new buzzword in human resources. Encouraging your employees to be your champions could be the perfect answer as journalists increasingly seek out real stories on social media. Trust your employees.

McDonald’s announces wage increases, but only for some employees

PR Daily

The wages of all employees up to restaurant manager will be adjusted accordingly based on tenure and job performance. By the end of 2016, McDonald’s projects that the average hourly wage rate for McDonald’s employees at company-owned restaurants will be in excess of $10.

Why I’m NOT buying the employee advocacy hype machine (at least, not yet)

Communications Conversations

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? This report, titled Employee Advocacy 2.0:

Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

Across the board, whether a financial services company or a healthcare […]. The post Treating Employees as VIPs: Six Staff Communication Tips appeared first on LTPR.

Target raises employee wages, pays out breach settlement

PR Daily

did quote Target Chief Financial Officer John Mulligan’s conference call from earlier this month, in which he said: “Fixating on some single number to us, on an average number is unimportant. Following in the footsteps of Walmart , T.J.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out.

Study: As trust sags, employees and the public want CEOs to step up

PR Daily

To gain public trust, all types of organizations must create policies and make decisions clearly aimed at improving society, rather than solely for the benefit of stockholders or the financial community. In addition, 71 percent of employees believe it’s crucial for their CEO to respond to challenging times. “In Employees who trust their employer are far more likely to engage in beneficial actions on their behalf, advocate for the organization and remain loyal and committed.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media. WHITE PAPER: Want better employee engagement?

Why you should talk to your employees first in a crisis

PR Daily

A few reporters saw the tweet and started reaching out to more employees. One reporter, after verifying that the employee worked there, but without talking to him, quoted the tweet on his 6 p.m. Social media has armed employees with the ability to spread messages to the masses.

Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Do you have a new employee training process in place?

Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Without clear communication misinformation can spread like wildfire if employees are left to their own conclusions. Employees need to understand what is happening—and what it means to them.

5 essential topics that job seekers want you to address

PR Daily

Employee testimonials. However, genuine testimonials from real employees can be a powerful recruiting tool. If employees come across as scripted, stiff or robotic, your testimonials might scare candidates off. Financial status. Employee Engagement Marketing

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway. As more executives and employees wade into political discussions, more organizations are looking at instituting political expression policies.

30 jobs in the PR and marketing world

PR Daily

Employee communications director—Robert Half (California). Corporate communications manager—BOK Financial (Colorado). Employee Engagement Internal Communications Marketing Media Relations PR Social Media Writing & Editing comms jobs jobs marketing jobs PR jobs

Seattle Children’s Hospital focuses stories on people, not programs

PR Daily

By cutting the number of stories and tightening the focus on employees, the health care organization sees a major boost in staff engagement on the intranet. The new-style pieces are longer, and they focus on Seattle Children’s employees and patients.

Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

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Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

Walmart garners backlash for pro-gun shirts, Olive Garden offers lifetime pasta pass, and 70% of employees want job training

PR Daily

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire. Your employees want to learn new skills. According to a study from Clutch , 70% or employees say they would participate in employer-provided job retraining.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Importantly, the food truck was strategically located within walking distance to a large company with employees our company liked to poach.

Laid Off? Now You’re Free to Consult!

Solo PR Pro

— When it comes to setting consulting fees, the biggest newbie mistake is failing to consider the extra financial responsibilities you have as an independent. of your income will go to the self-employed version of FICA (versus half of that — 7.65% — when you’re an employee).

SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

The agency specializes in B2B financial services industries. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.) By Seedepth.

New report ties revenue growth to companies with healthy cultures

Agility PR Solutions

New research from Grant Thornton and Oxford Economics shows that cultural factors such as collaboration, employee engagement, employee retention, and customer satisfaction have a clear relationship with revenue growth.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. The employees.

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Nearly 200 major CEOs signed on to invest in employees and serve customers as well as deliver for shareholders.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

A few years ago, I checked in with Lincoln Financial Group , a historically, sales-based organization, which made a complete, 180-degree turn over the course of one year. Lincoln Financial -- A Story of Success.

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Snapchat gets hacked, users’ data uncompromised

PR Daily

Snapchat is facing heavy criticism after an employee unknowingly leaked sensitive payroll data to a phishing scammer. The social media organization issued “An Apology to Our Employees.”. The bad news is that a number of our employees have now had their identity compromised.

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Why empathy is a crucial skill for marketers and PR pros

PR Daily

Even casual followers have taken notice of her campaigns, which focus not on asking for financial support but on showing viewers how they can help and showing them what impact they can make.

30 jobs in the PR and marketing world

PR Daily

Millennials are earning a decent income, but many financial factors keep them from flourishing. Millennials claim a large chunk of consumer purchasing power, but they aren’t quite as well off as their baby boomer predecessors when it comes to financial stability.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

30 jobs in the PR and marketing world

PR Daily

Enticing employees to join your organization is the first step, but keeping them there is the real challenge. It must provide a company culture where employees feel accepted and believe they can thrive and grow. Employee communications director—Robert Half (California).