Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

APRIL 3, 2024

Highlighting employee success stories, philanthropic initiatives, or company culture awards paints a positive picture that resonates with potential customers and talent alike. By securing speaking engagements or press placements in these areas, the startup gains visibility amongst the very people who hold the key to financial growth.

Company 78

Company Product Launch Resources Employee 78

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

Wadds Inc.

MARCH 2, 2023

Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. Today progressive agencies and in-house teams make the case for alternative formats of content and channels to engage with audiences or publics. In financial markets they are a legal form of communication.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

Reputation 159

Reputation How To Employee Financial 159

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 132

SEO Content Marketing Marketing Software 132

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. It’s not only possible, but normal, for a technology to do both good and harm at the same time. crypto markets are now in a freefall that’s bringing companies and their employees down with them.

Marketing 60

Marketing Financial System Conference 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision settles claim by sales employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 150

Publicity Radio Technology Sports 150

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Technological breakdowns. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Shift Communications

JUNE 19, 2015

For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The PR or marketing agency involved, or Foursquare itself could be held responsible for the failure to disclose, even if the mistake was made by a blogger/poster/photographer.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

5W PR

APRIL 23, 2020

What will matter to many of them in the future is how the brand treated its employees during the pandemic. The agency said there were more than 3.6 million in 2018 and predicted that nearly 139,000 positions would be eliminated because of self-service checkouts, online sales and other advances in technology.

Consumer 97

Consumer Survey Retail Software 97

Shift Communications

JANUARY 22, 2018

We’ve broken trust with our stakeholder audiences – investors, customers, employees – by saying or doing the wrong thing. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent. Vice President, Marketing Technology. The Covey Trust Matrix. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Shift Communications

OCTOBER 3, 2016

If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. For example, if you worked in financial services, even if you are based in Boston, an incident in New York City is likely to impact your customers and audience. Vice President, Marketing Technology. Impact to your audience. Christopher S.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 8, 2016

In-house PR salaries historically have tended to be higher than those of agencies, but I’d venture the in-house samples tend to be smaller and of uniformly greater experience: In-house: $130,000. PR agency: $84,500. If you work for an agency, you should be angling to work on representative client accounts now.

Survey 60

Survey Tourism Airlines Financial 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Purpose unifies management, employees, and communities. What we do 5.

Government 103

Government Education Print Ethics 103

Shift Communications

FEBRUARY 5, 2016

Use employee advocacy software such as Dynamic Signal to activate your employees on LinkedIn and encourage them to share. Vice President, Marketing Technology. This is good news if you’re a job seeker; the more corporate customers use LinkedIn’s talent management software, the more valuable your profile.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Shift Communications

OCTOBER 30, 2015

We also anticipate accelerated rollouts of LinkedIn Elevate (the employee advocacy service) and Social Selling Index. The former could provide stiff competition for companies such as GaggleAMP and Dynamic Signal, especially if a large portion of your employee base is active on LinkedIn. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Is there one? on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). A happy employee is a generally a more productive and engaged one. Because that’s also what it comes down to, right?

Groups 60

Groups B2B Employee Policies 60

PR in High Definition

JUNE 25, 2020

The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. There are opportunities out there though, but only for those that have adapted well enough.

Exercises 71

Exercises Employee Social Media Communications 71