Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Wildfire

FEBRUARY 5, 2018

And being in an agency a lot of that focus has been around conducting more effective brainstorms. This is a result of their research that 50% of business travellers have their best ideas in the shower. And sometimes this is can be subconscious problem solving, or creativity.

Creativity 60

Creativity Hotels Travel Measurement 60

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Travel is up, and so is dining out. Fun doesn’t have to mean creative schtick. Embrace it.

Consumer 163

Consumer Brand Branding Marketing 163

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Travel Fashion Tourism 316

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. Why not now?

Creativity 60

Creativity Writing Skype Travel 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. DEI becomes mission-critical. There are no more excuses.

Trends 407

Trends Communications Employee Corporate 407

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Kayak Travel enthusiasts can rejoice with the Kayak plugin, designed to facilitate flight and hotel bookings and provide travel recommendations. Zapier Zapier, a standout plugin, is tailor-made for professionals and marketers.

Travel 78

Travel Hotels Infographics YouTube 78

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. CLICK HERE TO FIND OUT HOW BURRELLES CAN HELP!

Social Media 92

Social Media Marketing Media Storytelling 92

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. Channel 4’s ‘Make Me Prime Minister’ campaign.

Social Media 118

Social Media Fashion Media Travel 118

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

5W PR

NOVEMBER 19, 2022

Given below are some creative ways by which influencer marketing can be utilized to promote hotels. For instance, creative photos of influencers with their friends would help to promote hotels. Sun Peaks, a ski resort in British Columbia partnered successfully with influencers to target adventurous travelers.

Hotels 88

Hotels Marketing Travel Creativity 88

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum.

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the ways brands need to adapt?

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. You’ve worked with some of the top travel and tourism brands. What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

Prohibition

DECEMBER 3, 2022

For our final meet the team of 2022, get to know all about our super creative powerhouse, Josie – our Graphic Designer here at Prohibition! Family, Travel and Great food (especially if I don’t have to cook) – those feel basic, but it is what it is. How long have you been at Prohibition? Just about 8 months!

Meeting 62

Meeting Travel Creativity Instagram 62

Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). we work with businesses in the creative sectors and beyond with their company direction, supporting strategic growth plans. At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives. As PR agencies handle multiple clients across multiple sectors, they tend to develop a list of different contacts as they operate.

Company 62

Company Software Crisis Management Agency 62

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

Stephen Waddington

JANUARY 11, 2021

Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel. How has Unwritten managed the creative process during lockdown?

Marketing 78

Marketing Training Pinterest Creativity 78

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Agency 113

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

DECEMBER 2, 2019

While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July. It is an absolute must for traveling, lounging and being your coziest self during the colder months. I love to travel and document my experiences.

Travel 78

Travel Agency Print Social Media 78

Stephen Waddington

JUNE 11, 2019

Next week is the Cannes Festival of Creativity. Cannes Lions awards will be awarded for creativity in marketing and communication disciples including public relations. With a few notable exceptions public relations typically has a walk on part in the Cannes Lions in brand campaigns submitted by ad and media agencies.

Media 64

Media Travel Creativity Agency 64

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. By collaborating with influencers, you can tap into their connection with their audience and help showcase your brand in an authentic and compelling way.

Strategy 62

Strategy Marketing SEO B2C 62

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

JUNE 14, 2022

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. Traveling with her family is a huge priority and passion for Jen as well.

Meeting 83

Meeting Radio Travel Television 83

Konnect Agency

APRIL 6, 2021

Industries such as hospitality, travel, entertainment, and food service suffered greatly. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Travel and outdoor adventures. amid the home cooking boom.

Travel 52

Travel Film Guidelines Consumer 52

Cision

JULY 28, 2016

PadillaCRT has defined health as a strategic growth area for the agency. It’s what sets our agency apart, makes clients trust your work and keeps them coming back. My hobbies outside of work include…being a traveler. Note, that I said “traveler” not, “I like to travel.” Be at the ready and willing to change gears.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. What inspired you to get into PR? I have always been someone with varied interests.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68