Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. >>> Can your agency bring big ideas and execute? Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. As an agency, our job is to show how our program can be part of the larger marketing mix. Amanda Munroe.

Creativity 141

Creativity Measurement Pitching Internal 141

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can make your dreams come true.

Creativity 150

Creativity Trends Agency Technology 150

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! What a month it’s been, and not just on the PR and social side of things.

Video 62

Video Education B2B Local 62

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. With Business Wire, images and other multimedia included with a release are sent to photography press agencies and are posted on many news sites and social media platforms. What does it say?

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Cision

OCTOBER 27, 2016

I hope to drive innovation and growth while keeping true to the strong culture of the agency. You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the ways brands need to adapt?

Airlines 120

Airlines Travel Consumer Creativity 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Up until February this year I led a communications team at a digital marketing agency. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

The Proactive Report

DECEMBER 22, 2014

Hire an outside visual content agency. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Ignoring the power of visuals is no longer an option. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. Download our free tipsheet, 5 Pitches That Work And Why. .

Pitching 149

Pitching Sports Print Creativity 149

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Chemistry is an important element of an agency/client relationship.

Marketing 168

Marketing Policies Agency eBook 168

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

FEBRUARY 15, 2020

The full report covers a lot of ground and it is available for download with registration. 63% said external advertising media and digital agencies. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. The full report is freely available for download without registration. * * *.

Study 78

Study Marketing Brand Branding 78

ISEBOX

OCTOBER 26, 2016

ISEBOX can also track WHO is downloading your content providing a full distribution list, and give you access to your analytics to check anytime. Advantage: ISEBOX, knowing WHO is downloading your content is a strong jab. ISEBOX: YES. Content Capsule: YES. ISEBOX: YES. Content Capsule: NO. Advantage: ISEBOX scores a major uppercut.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. But, fear not, we do have the answers. What happened after the IoS update? Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. When you end a press release, that’s where you can get creative. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc.

How To 105

How To Writing Video Fashion 105

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Shift Communications

DECEMBER 15, 2015

One study reveals that the largest group within the estimated 40 million users who have downloaded the app is those who are ages 18-20. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform.

Brand 60

Brand Branding Film YouTube 60

The Resolution Blog

OCTOBER 4, 2019

The Difference Isn’t So Different The difference between paid media agencies and PRs is primarily a difference in belief systems. Not only should we see more emphasis on measurement in the future, but we’re also likely to see even more creative ways PRs can leverage paid and editorial PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t miss out download now. Could there be a future standard for article strength?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 13, 2018

. * * *. You can read about the entire study here , and presentation with all the charts, analysis and demographics is available for download in PDF format from SlideShare. Looking for an agency partner that can both bring creative ideas. and execute them? Give our services a try. Talk to Us !

Brand 86

Brand Branding Survey Analysis 86

Karen Freberg

JULY 10, 2019

this independent study has given me some ideas of how to structure a course that brings together research, creative strategy, and innovative execution in an area that is very prominent in our industry. Influencer Campaign Independent Study Download. Hope you all are having a great day!

Marketing 51

Marketing Ethics Study Case Study 51

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. In advance, download your historic data for both windows (28-day and 7-day) and also 28-day clickthrough. Prepare in Advance: Prepare for the view-through attribution data to disappear.

Advertising 52

Advertising Advertising Web Privacy 52

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . Conversions / registrations / downloads: 33%. Email open rates: 52%. Clicks and CTRs: 43%.

Blogging 80

Blogging Publicity Marketing Survey 80

Konnect Agency

NOVEMBER 7, 2019

And while you’re at it, loop in your PR agency so they can recommend the best strategy for you. A PR agency can easily take deal with headaches like negotiations, creative brainstorming, planning and message control. The post 4 PR Resolutions to Make Now With 6 Weeks Left in the Year appeared first on Konnect Agency.

Instagram 60

Instagram Social Media Software Analytics 60

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” For more insights and thought starters, download the full report. Images: Brett Levin , Damian Gadal ( Creative Commons ). Yet, marijuana is still classified by the U.S.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

DECEMBER 20, 2016

Click the image to download a printable PDF. You are welcome to download and print out the crisis communications chart above and freely distribute it, unaltered, wherever you choose, under the Creative Commons By Attribution, Non-Commercial Usage, No Derivatives 2.0 US License. Christopher S.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Burrelles Fresh Ideas

JUNE 6, 2023

“What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40