Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. I hope to drive innovation and growth while keeping true to the strong culture of the agency. What is the most important lesson you’ve learned throughout your career?

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Airlines Travel Consumer Creativity 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

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eBook Print Conference Measurement 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch.

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Pitching Sports Print Creativity 149

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

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Pitching Consumer How To Education 98

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Step inside other innovative PR teams: Read our interview with Andrew Jennings, the lead of Ketchum’s Agile team ‘Storyworks’ here.

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Measurement B2B Google Financial 136

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

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Tools Publicity Measurement SEO 136

Karen Freberg

JULY 10, 2019

this independent study has given me some ideas of how to structure a course that brings together research, creative strategy, and innovative execution in an area that is very prominent in our industry. Influencer Campaign Independent Study Download. Hope you all are having a great day!

Marketing 51

Marketing Ethics Study Case Study 51

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

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Measurement Analytics Google Agency 49

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). The full report 2023 Global Digital Report is 465 pages long you can freely view it online or register to download.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. Here’s our estimate of tools capability in five years plotted against GBOK PR skills and abilities.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. In the fast-paced climate of a PR agency, to-do lists are essential. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. Mention makes media monitoring so much easier.

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Mobile Content Marketing Pitching Social Media 306

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

OCTOBER 18, 2016

A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. You may have to be creative, but if you can’t decide, use a Twitter poll.

Twitter 40

Twitter How To Social Media Guidelines 40

Contently - Strategy

MAY 9, 2024

Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Writing 110

Writing Case Study Study Brand 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. I recommend downloading it for a really pragmatic, straightforward point of view about PR measurement. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

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Creativity Pitching Writing Conference 100

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

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Media Television Pharmaceuticals Radio 120

Contently - Strategy

OCTOBER 25, 2023

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. ” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Flack's Revenge

OCTOBER 14, 2019

Norm is a former ad agency copywriter and creative guy, so perhaps it is not surprising that he chose communication as a theme. I wanted to learn more about his work and asked if he’d agree to an email interview. I worked on staff as a creative director/copywriter at ad agencies in New York and london.

Communications 227

Communications Creativity Advertising Advertising 227

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Analytics across podcast hosting services are fairly similar (downloads by episode). Q: How much prep/research time do you spend for each interview? I prefer to polish it up.

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Skype Software Analytics Interviews 120

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6 xii) Free book.

Writing 83

Writing Google Blogging Exercises 83

Shift Communications

DECEMBER 1, 2016

An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. We reached out to the reporter to make the introduction and ask if she had any questions. Sarah Babbit.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

APRIL 6, 2016

Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. We are always looking for good people to interview about.

Marketing 62

Marketing Technology Data System 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Find show notes at [link].

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Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 18, 2015

Whether it''s mothers looking to make cleaning easier with help from an innovative 3M Scotch-Brite product or connecting millenials with creative cooking through General Mills’ Tablespoon.com, knowing your audience is key to the success of your content. Content marketing tip: don''t put round peg in square hole. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Conversations

FEBRUARY 5, 2015

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She gave such a good presentation that I even downloaded a US Census Bureau app. Kelly Rusk is communications director and partner at the Banfield Agency. I first met Rusk when she was attending a communications workshop.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She gave such a good presentation that I even downloaded a US Census Bureau app. Kelly Rusk is communications director and partner at the Banfield Agency. I first met Rusk when she was attending a communications workshop.

Communications 40

Communications Conference Government Policies 40