ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The “too creative” pitch. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. The inaccurate pitch. It’s likely to backfire.

Pitching 149

Pitching Sports Print Creativity 149

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . hours to write. Bloggers that write longer posts are more likely to report success.

Blogging 80

Blogging Publicity Marketing Survey 80

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 119

Writing Case Study Study Brand 119

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t miss out download now. Could there be a future standard for article strength?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Is your agency bringing creative thinking to the table? Also see: Influence or Popularity?

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML ]. * * *.

Study 140

Study Media Relations Media Measurement 140

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Image: Deanna Ritche via Unsplash, Creative Commons CC0. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

Public Relations Sydney

JANUARY 12, 2015

Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content. Consider writing content that can be put into practice or provide value to your audience, whether it be a how to guide, top ten tips or an explanation on the latest news / technology in the industry.

Pitching 40

Pitching How To eBook Blogging 40

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. Templates: Creative Briefs and Press Release Questionnaires (PREMUM).

eBook 40

eBook Creativity Twitter Tools 40

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Whilst many agencies will pitch for new business in December for a January kick-off, those budgets have often been set for many months! Why wouldn’t they download / read our content?’

Mobile 48

Mobile Advertising Advertising Pitching 48

ZudePR

JANUARY 21, 2016

” Came the reply: “I’m just downloading my emails. There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. There are so many gems in his writing. Writing and Reading.

Digg 104

Digg SEO System Reddit 104

Solo PR Pro

JUNE 30, 2015

How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. You can see all of the sessions by downloading the full brochure , and checkout the complete interactive online schedule now available !

Hotels 40

Hotels Conference Analytics Sports 40

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Karen Freberg

JULY 18, 2017

We want to be able to share w/ our students how agencies, brands, professionals, and others are using social media strategically and what are some lessons we can takeaway on what worked and what didn’t. 8 Writing Tools for Social Media (Hootsuite). How to write a social media video script (HubSpot).

Social Media 40

Social Media Resources Media Case Study 40

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. We hope to “see” you there!

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish. Can your agency bring big ideas and execute them? They wanted the white paper. 2) You don’t treat content marketing is its own channel.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Flack's Revenge

OCTOBER 14, 2019

Norm is a former ad agency copywriter and creative guy, so perhaps it is not surprising that he chose communication as a theme. I worked on staff as a creative director/copywriter at ad agencies in New York and london. It’s ubiquitous, 12% of existing websites are porn, 35% of all internet downloads are porn-related.

Communications 227

Communications Creativity Advertising Advertising 227

Cision

MARCH 1, 2016

For more of his wisdom, read Michael’s free report on the “4 Pillars of a Media Relations Master,” available for download here. What are your thoughts on pitching from an in-house email address vs. having your PR agency conduct the pitch if it’s a new media target?

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Looking for an agency partner that can both. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 6, 2016

Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. How to Fix Your Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

OCTOBER 1, 2016

If only have time to look at one chart, then download a copy, and turn to page 4. 61% have put the content marketing strategy in writing. Has your B2B agency stopped bringing creative content ideas? There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year.

Content Marketing 60

Content Marketing Marketing B2B Survey 60

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. If they don’t stop, and you feel you are suffering real economic or reputational harm, you may want to consult with an attorney familiar with intellectual property law.The case of Agence France Presse v.

Video 85

Video Creativity Internal International 85

Cision

AUGUST 20, 2015

A: Analytics across podcast hosting services are fairly similar (downloads by episode). On Libsyn, the analytics get really in-depth with the $20/month plan, but you can get “basic statistics” (downloads by day, month and year) for less. Images: Kārlis Dambrāns , David Martín :: Suki , Casey Fiesler ( Creative Commons ).

Skype 120

Skype Software Analytics Interviews 120

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. If visitor downloads ebook, then send three-part email ). Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53