Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.” >>> Looking for an agency partner with the content chops to build a sound strategy and execute?

Technology 122

Technology Publicity Software Print 122

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 89

Ethics Journalism Radio Television 89

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. I understand Spring O’Brien was recently appointed the agency of record for the Harley-Davidson Museum. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? The post The Future of Marketing: Sara Castellanos appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. They must be truthful and factual. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” as gotcha questions, because they shouldn’t be for someone interviewing for a PR position. Reporters will source and interview for the first half of the day and write for the second. Let’s be fair.

How To 60

How To Media Interviews Pitching 60

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ).

Marketing 65

Marketing Survey Study B2B 65

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. I use the term media kit because it is more inclusive. Even radio.

Media 120

Media Television Video Print 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. Check out the case studies below: "Betty Loves All Families" - Betty Crocker. Love Has No Labels" - Ad Council.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Mark My Words

SEPTEMBER 4, 2015

Decades of reclusiveness by the author did not harm the sales of her Mockingbird follow-up, as copies of Go Set a Watchman flew off the shelves, as if they were printed in Hogwarts. Nobody’s idea of a hermit, Beyoncé shares Lee’s wariness about exposing herself to the media glare – she hasn’t given an interview since 2013.

Newspapers 60

Newspapers Print Instagram Twitter 60

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. I decided to call this series 20:20 Vision. 1. What is your area of specialism/industry?

Interviews 28

Interviews Fashion SEO Social Media 28

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. This is odd considering I’ve been in business to business my whole career (most of it here on the agency side of life). Nearly half of the year’s line-up is in print or planned out. As a result, he/she might also become the second person outed on the Bad Pitch blog.

Pitching 40

Pitching Automotive Engineering System 40

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Shift Communications

DECEMBER 1, 2016

An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business.

Strategy 60

Strategy Print Insurance Insurance 60

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime?

Small Business 90

Small Business Writing Engineering Infographics 90

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy. And it just said, Leopard Queen is greater than Tiger King.

Agency 78

Agency Creativity Instagram Trends 78

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Media relations is time consuming. all before you arrange a single interview. the list goes on. Media relations definitely takes time.

Publicity 100

Publicity Interviews Reputation Construction 100

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew.

Marketing 48

Marketing Video Consumer Agency 48

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Are you pitching a print publication?

Pitching 82

Pitching Print Journalism Local 82

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. Ideally, with agencies or larger organizations. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60