Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119

Writing Case Study Study Brand 119

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

MARCH 26, 2024

Through partnerships, companies can tap into their network, build on the brand story, and maybe even snag some precious media mentions. This usually means explaining how the company’s offering disrupts the financial sector. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.”

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Blog early and often. Publish your manifesto. Be the host with the most.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Media and influencers read analyst reports and white papers, so the reach can become exponential. Companies in related industries can also make great influential partners.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. What’s more, if the piece contains a link back to the company, it will boost its search ranking. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. Promoting a program or initiative you are involved with at your institution or company. Funding for future research.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 124

B2B Study Survey Software 124

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77

MaccaPR

DECEMBER 10, 2014

Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. This kind of organic brand awareness is particularly valuable for new companies or challenger brands. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

NOVEMBER 4, 2015

Whether a Fortune 500 company or mom-and-pop shop, you want to be in control of that impression. Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.

Brand 120

Brand Branding How To Construction 120

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 68

B2B Measurement Blogging Community 68

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

How To 242

How To Survey Resources Social Media 242

PR 20/20

JANUARY 9, 2023

Understanding your customer’s path to purchase, or buyer’s journey , will set your company apart from competitors. Blog posts, social media shares, white papers, ebooks, and videos. For more tips and tricks, marketing insights, and industry updates delivered straight to your inbox, subscribe to our blog.

Comparison 87

Comparison Resources eBook Case Study 87

ImPRessions - Crenshaw Communications

APRIL 26, 2016

PR is most effective at: Packaging a company’s story to resonate with reporters. For more on that subject, revisit this post from our Impressions blog. ” Every company has downtime between new product and other announcements. Look at the campaigns as complementary. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

PR Fuel

JULY 16, 2017

And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. White Papers —A white paper is another way to establish your authority on a subject. Blog posts do not have to be long; 500 words is perfectly sufficient.

eBook 65

eBook Video YouTube SEO 65

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. Blog posts. White papers. ” That starts with writing.

Writing 88

Writing Social Media Newspapers Media 88

Sword and the Script

FEBRUARY 16, 2021

It’s not about you, your company or products. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. It’s about your audience. Make your audience the hero. Keep your content marketing separate and distinct.

Government 143

Government Survey Ethics Media 143

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. For B2B companies, an educated customer is like gold. Offer useful information and insights. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. At the end of the day, the best PR company for you is the one with your best interests at heart. We’re here to help!

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. At the end of the day, the best PR company for you is the one with your best interests at heart. We’re here to help!

Publicity 52

Publicity Brand Branding Reputation 52

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Another company called PRophet takes it a step further. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

PRSay

FEBRUARY 5, 2018

Customers want to know more about the people who lead the companies they patronize. Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees.

Communications 148

Communications Employee Leadership Writing 148

Axia PR

FEBRUARY 20, 2018

Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. How, then, can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simply to keep up?

Mobile 48

Mobile Video Consumer Social Media 48

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Or maybe your Facebook page looks like a promotion for your company. Learn how with our white paper! Do you see any glaring issues? Whatever you discover, figure out how to improve it. Start Replying to People.

Social Media 120

Social Media Strategy Media Customer Service 120

PRSay

DECEMBER 15, 2017

Network outside your company. Network inside your company. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people. Whether your job is with a small organization or Fortune 500 company, you probably work with fascinating, intelligent people.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

FEBRUARY 11, 2016

In fact, 98 percent of Fortune 500 companies rely on social media. Read the free white paper today! These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post. A social listening tool will help identify company mentions from the noise.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. How to prep and pitch a byline. Strong opinions stimulate reporters and readers.

B2B 147

B2B Leadership Customer Service eBook 147