Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. There have been countless times when I’ve taken a pitch that was ignored by the media , turned it into a blog post, and wound up with a mention in the media anyway.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. A blog that publishes every day, a newsletter that goes out once a week, or article-section of a website that updates a twice a month, are all sound and classic examples.

Content Marketing 92

Content Marketing Marketing B2B Engineering 92

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. Having the best PR company is like having your own personal branding company.

Publicity 52

Publicity Brand Branding Reputation 52

Communications Conversations

NOVEMBER 22, 2022

” And we know the best people at the top of agencies and companies are good *thinkers.” It really wasn’t until I started my blog that my writing took off. 1,500 blog posts later, I’m a much better writer–and thinker. Blog posts. White papers. ” That starts with writing.

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. PR agencies are always looking for good writers. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Paid media might also include sponsored posts in publications or blogs, product placement, and anything else in which the brand compensates the media venue for the exposure.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Does your PR agency make your job easier or harder? We are great at both!

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. 66% said newspapers.

Marketing 65

Marketing Survey Study B2B 65

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. Yet media relations are still the bread and butter for many PR agencies.

B2B 120

B2B Media Relations Media Social Media 120

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.

Data 92

Data SEO Guidelines Advertising 92

5W PR

JUNE 27, 2022

The companies in the industry can create studies, white papers, and surveys to present to the public and more helpful information that other businesses can benefit from. The post Public Relations Strategies for Ad Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Advertising 88

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Communications Conversations

OCTOBER 13, 2014

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. Consultants, agencies, thought leaders, bloggers. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. cta] The post Using Data In Your 2018 PR Planning Process appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

5W PR

APRIL 28, 2022

The focus of content marketing should be on creating engaging content in the form of blogs, white papers, e-books, YouTube videos, podcasts, and various other digital media channels. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The post How Does Marketing for Cannabis Work?

Marketing 88

Marketing Government Guidelines Education 88

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial System Conference 60

Contently - Strategy

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. The article lists the ingredients and cooking methods using bullet points instead of the chunky, hard-to-read paragraphs on all the other blogs listed on the first page. Writing for the algorithm instead of people. Zapier is an excellent example.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

JUNE 13, 2017

How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas – and execute them? See these related posts: Why Content Marketing and Public Relations Need Each Other. A Data-Driven Answer for B2B]. Stage 3: Bargaining. Give our services a try. Talk to Us!

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 37% white papers. Blog about it. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Have a great but technical white paper? It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Realistic goals and metrics are at the center of that effort.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JUNE 30, 2015

Blog series? Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Will they be treated like a prospect with a 101 white paper offer instead of a customized piece of content? Derek Lyons.

B2B 60

B2B Analytics Google B2C 60

Shift Communications

JULY 17, 2015

Content topic ideas for future blog posts, white papers and more. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. In the coming posts in the series, we’ll take a deeper dive into the core components of an audit (including those listed above) and how to conduct each one.

SEO 60

SEO Analytics Mobile Guidelines 60

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Learn how with Cision’s free white paper! Blog traffic. It’s a great question and one we should be ready, able and even willing to address in detail as PR professionals.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. The post Pre-Launch PR: How to Rev Up Momentum Before the Big Day appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Amanda Grinavich.

How To 117

How To eBook Leadership Social Media 117

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Why then, does marketing need more white papers, landing pages and registrations? And maybe there isn’t. j4V1meSZ4B.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. How to Generate Media Referenceable B2B Customers with a Blog. Looking for an agency partner that can both bring creative ideas and. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 65

B2B Creativity Film Trade Shows 65

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40