Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Here’s how Snapchat works: Users can send both pictures and videos that share their story for the day. As someone who believes in the power of storytelling, this platform is high on my radar. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company.

How To 145

How To Content Marketing Banking Advertising 145

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. As a PR pro, you must have heard a thousand times about emotional storytelling. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising. Original Programming.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. 32% added it was the brand’s storytelling. Content is more than photos or videos. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

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Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 111

Marketing Video Product Launch YouTube 111

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment. Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Now they have thousands of geeks captive in Austin later this week who will be sharing their every move on video (spoiler alert: This could get ugly. And boy, has it been a mad rush.

Twitter 60

Twitter Marketing Tools Storytelling 60

Burrelles Fresh Ideas

MAY 23, 2023

Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

FEBRUARY 6, 2017

Facebook CEO Mark Zuckerberg made this bold statement in the earnings call: We’re looking for ways to grow the ecosystem of video content on Facebook. We want people to think of Facebook as a place for interesting and relevant video content from professional creators as well as their friends. Vice President, Marketing Technology.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. If you haven’t had the chance, take a quick look at the video for yourself. The brand’s exceptional storytelling is honest, inspiring and downright sobering. Source: Adverblog ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

DECEMBER 11, 2015

Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Twitter continues to tinker and confuse the market with its advertising options and marketing value (see recent removal of share counts and the resounding outcry ). 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 6, 2015

The most popular podcasts are long-form, and have an overwhelming majority of listeners / viewers (podcasts can be audio or video). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. Yet in our modern world when even those who were adolescents (not teenagers) in their younger days have some level of technological competence in our “digital age”, I spy some tribal behaviour among public relations practitioners in the global village.

Publicity 40

Publicity Technology Television Fashion 40

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. 3–Visual Storytelling. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. The level of access you have here for some speakers is truly epic.

Education 64

Education Creativity Pinterest Facebook 64

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101