Shift Communications

JANUARY 8, 2018

Soon advertising may be the only way to reach some select audiences. Two companies own the majority of digital advertising. Solution: Market on both, and look for niches where advertising costs are inexpensive but in your target audience. AI-Powered Personalization of Advertising. Vice President, Marketing Technology.

Video 96

Video Trends Media Advertising 96

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

households having at least one video streaming service subscription. With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

households having at least one video streaming service subscription. With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. The increase has in turn sparked new innovations in the technology.

Trends 170

Trends Advertising Advertising Video 170

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

JULY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile. Read more about the winners here in Adweek: [link].

Mobile 177

Mobile Media Advertising Advertising 177

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. Check out our list of top advertising and retail podcasts too! The NewsWorthy . Looking for a quick rundown of major current events?

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

MAY 4, 2017

Facebook, like all social networks, saw a decline in revenue in Q1, a normal pattern after advertisers’ binging on ad spend in Q4: On a quarter-over-quarter basis, we see their Q1 2017 ad revenues weaker than in previous Q1 results: Is this a sign that they’ve reached saturation in marketing dollars they can attract from advertisers?

Facebook 107

Facebook Video Mobile Advertising 107

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Descript is a collaborative audio and video editor that works like a doc. Click here to watch a product video and sign up for a free trial to test it out! Discovering Descript was a game changer.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Video works effectively across multiple platforms.

Social Media 323

Social Media B2B Media Video 323

Prohibition

AUGUST 1, 2023

Scarily in the announcement, we discovered that the technology will also listen in to conversations you are having with other Meta users (if they have uploaded their voice too) and suggest content/ads based on your conversations. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

The Stalwart Blog

NOVEMBER 13, 2015

In March, Facebook announced it was spending $2 billion to acquire Oculus VR, the leader in virtual reality technology and makers of Oculus Rift, a virtual gaming headset. . In September, we were provided a glimpse into the future when Facebook announced the addition of 360 Video to its news feed.

Advertising 60

Advertising Advertising Facebook Video 60

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . If you’ve spoken at industry conferences, upload the video. Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Presspage

JANUARY 23, 2024

That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools.

Software 78

Software Internal International Digital PR 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 126

Software Analytics Technology Video 126

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Video Content Is On The Rise While news websites are now mostly subscription-based, the big media outlets do have a presence on the place where a third of U.S.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. He then moved to Digiday to cover video. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect. The platform is now offering new advertising options, making it easier to reach specific customer segments. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Brand Branding Comparison 130

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Here’s how Snapchat works: Users can send both pictures and videos that share their story for the day. Instagram and Snapchat also share the fact that they’re image and video based. Click Here. Photo Credit.

Social Media 120

Social Media Technology Pinterest How To 120

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Opportunities for brands to tap into this are endless!

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Question from moderator: “What technology will be most useful in the next five years?” ” –Hope for technology to be ethical. –Advertising will be more engaging.

System 78

System Technology Banking Community 78

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Reevaluating Twitter. ESG and your agency.

Trends 126

Trends Pitching Twitter Nonprofit 126

5W PR

JULY 5, 2023

With new technologies, data is continuously being generated, requiring agile analytics processes. These types encompass text, images, audio, video, social media posts, log files, and more. This requires real-time processing to gain insights. The challenge lies in effectively integrating and analyzing these different data types.

Big Data 78

Big Data Analytics Data Analysis 78

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. Editorial teams run hot and lean. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. There is a Significant Place for Digital Advertising in Blockchain PR Paid advertising on social media channels, search engines, and other online platforms can help increase brand visibility and reach a wider audience.

Reputation 52

Reputation Advertising Advertising Education 52

Cision

DECEMBER 6, 2017

Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. Herein lies the problem: PR professionals do not have the data nor the technology to accurately attribute value to their PR efforts. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223