Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. He also addressed the Cannes Lions International Advertising Festival.

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising.

Video 120

Video YouTube Mobile Advertising 120

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 85

Advertising Advertising B2C Retail 85

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. While his video had more than 30 million views, only 1.3

Storytelling 73

Storytelling Data Communications Technology 73

Presspage

JANUARY 23, 2024

It offers PR and communications professionals a detailed guide to improving their storytelling (Control), strengthening collaboration (Connect) and reaching a wider audience with news and stories (Communicate).

Software 78

Software Internal International Digital PR 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising.

Social Media 174

Social Media Media Analytics Data 174

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 160

Communications Storytelling Film Training 160

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

Strategy 71

Strategy Brand Branding B2C 71

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. This can occur in other ways too.

Storytelling 60

Storytelling Film Interviews Policies 60

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Additionally, targeted online advertising, email marketing campaigns, and interactive content can help reach a wider audience and drive conversions.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Consumers are drawn to captivating images and videos that showcase the products in an appealing and aspirational way. Content Visual content is paramount in the apparel industry.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Shift Communications

DECEMBER 4, 2017

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Part 2: Owned Media. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Konnect Agency

MAY 11, 2023

Known for its short-form videos, catchy challenges, and endless entertainment, TikTok has become a cultural phenomenon. Unlike platforms like TikTok with vertical video scrolling, Lemon8 sets itself apart by focusing on specific topics that resonate deeply with users. Lemon8 is a social media platform designed specifically for Gen Z.

Social Media 52

Social Media Agency Media Mobile 52

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Your audience may really care about videos of huskies in the snow. That makes sense—videos of huskies in the snow are awesome. For us at The Content Strategist , that’s content marketing and content strategy best practices.

How To 142

How To Content Marketing Banking Advertising 142

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s. We ended up getting a groundswell of Boston media coverage.

Brand 78

Brand Branding Consumer Storytelling 78

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

Conference 128

Conference Film Storytelling System 128

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

The Resolution Blog

JANUARY 31, 2020

“My advice to all the PR agencies/consultants out there who use AVEs in award entries and present them as a measure of their success, let alone lying to their clients by claiming the ‘PR value’ they achieved is equivalent to the advertising value of an article of the same word-count placed in that publication/platform, would be: grow up.”

Measurement 156

Measurement Case Study Creativity Course 156

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. Beats by Dre partnered with Snapchat to create a sponsored lens for the platform allowing people to transform themselves in video.

Google 120

Google Advertising Advertising Film 120

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “I’m sure everyone is going to say this, but it’s video, video, and more video. Advertising Week. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0