Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users X/Twitter : 1.96 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. million users Facebook : 3.59

Radio 52

Radio Pinterest Television Government 52

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. In a bid to help give smaller pubs a boost, a man has created ‘Neverspoons’, an app to show users independent pubs near their local Wetherspoons.

Advertising 87

Advertising Advertising Policies YouTube 87

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. Local real estate developer. Big on Twitter. Easily one of my favorite follows on Twitter. The title: A Curious Mind.

Real Estate 88

Real Estate Local Meeting Sports 88

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. But, the question on everyone’s mind is really pretty simple: Will Meerkat blow up and becom the next Twitter? Twitter capitalized on that timing years ago. I mean REAL ugly.

Twitter 60

Twitter Marketing Tools Storytelling 60

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. But, most (if not all) of them work in the comms/marketing/advertising worlds. Local real estate developer. Big on Twitter. Easily one of my favorite follows on Twitter. The title: A Curious Mind.

Real Estate 78

Real Estate Local Meeting Sports 78

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

NOVEMBER 29, 2022

What are you using instead of Twitter now? Seems like almost everyone that’s been using Twitter for any length of time is hedging bets against the possibility that Mr. Musk may run the platform straight into the ground (for the record, I believe Twitter, in some form, will always exist, but that’s a different post).

Sports 60

Sports Twitter Local Social Media 60

Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What Will It Take for Advertisers to Back Away From Facebook? Drew: Who said the ship is listing or sinking? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Twitter Spaces are relatively new. Your people who advertise FOR you! Locally, I’m a loyal listener of the Power Trip Morning Show. What gives? 3 – Social audio is still new. Really new. I listen every day.

Brand 113

Brand Branding LinkedIn Twitter 113

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. Advertising Analytics Marketing Metrics Public Relations' This is patently false. Vice President, Marketing Technology.

Measurement 159

Measurement Insurance Insurance Newspapers 159

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 104

Radio Media Newspapers Sports 104

PR in High Definition

JULY 23, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. In a bid to help give smaller pubs a boost, a man has created ‘Neverspoons’, an app to show users independent pubs near their local Wetherspoons.

Advertising 48

Advertising Advertising Policies YouTube 48

Cision

DECEMBER 29, 2017

Twitter, LinkedIn, or Pinterest? Use your company’s brand name for local targeting. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty. Read: Social Customer Care: Three Steps to Best-in-Class Results.

Instagram 120

Instagram How To Guidelines Facebook 120

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. You can often gain quick information on a topic from a Twitter thread, or Instagram reel. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Cision

MAY 4, 2015

ET, follow @Cision on Twitter and respond to its #InnovateNow challenges every morning at 10:00 a.m. and who answer @Cision’s various questions and prompts on Twitter using the hashtag #InnovateNow (“Entrant”). Employees of any federal, state, or local government are able to participate, but not eligible to win. What’s at stake?

Employee 120

Employee Twitter Government Local 120

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

JUNE 1, 2018

Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? Large-scale events and programs require a 360 integrated marketing program across all disciplines, from public relations, advertising, social media and digital, to e-commerce, sales and logistics. For those with a good public image, it’s because they keep it real.

Sports 122

Sports Creativity Instagram Local 122

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. We Don’t Have Budget for Software or Social Media Advertising. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Otherwise, you will just advertise an empty space. Local habits are what cannot be seen at first glance.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Landis PR

AUGUST 7, 2023

But what about smaller brands in local markets who need to speak to a local target audience? Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions.

Local 52

Local Instagram Facebook Social Media 52

Stephen Waddington

FEBRUARY 17, 2019

A cottage rented via Airbnb on a local farm was a huge success but less so the Drivey car rental. People advertise their cars on the platform when they’re not using them. Twestival remembered Twitter used to be a gentler and less polarised platform. We’ve been putting the sharing economy through its paces with mixed results.

Mobile 79

Mobile Local Tools Community 79

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. The story is linear – an idea to raise some money from friends and family grew in ambition to include the local community.

Radio 89

Radio Skype Print Local 89

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. Barbara Rozgonyi on Twitter.

Financial 52

Financial Social Media Banking Media 52

Cision

APRIL 26, 2016

My favorite social media platform is…Twitter; it’s my leading source for news. What drew you to the field of public relations and communication? My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey. My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Ishmael's Corner

DECEMBER 7, 2014

But Obama is the first president to serve in the Age of Twitter. As part of this initiative, a new Body Worn Camera Partnership Program would provide a 50 percent match to States/localities who purchase body-worn cameras and requisite storage.”. It’s nothing new for administrations to try to control the narrative.

Journalism 108

Journalism Local Storytelling Policies 108

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

PR Fuel

MAY 12, 2019

In creating a hybrid approach between content marketing and PR, companies see a bigger return on their advertising dollars. Say you own a local pet store and you partner up with a local vet to offer up pet play day at your local dog park. So how can content marketers embrace PR? Timeliness. Strategic partnerships.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Corporate 149

Corporate Viral Community Crisis 149

wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Pinterest Offers Propel Ed Program for Advertisers. Updating the branded content tag. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Communications Conversations

OCTOBER 2, 2019

And, these tools then serve up content employees can post on social networks like LinkedIn, Facebook and Twitter. Yet others showcase the new Home Depot advertising campaign. As you probably know, these programs are usually built using some form of tool (Post Beyond, Bambu and LinkedIn Elevate are common). Many friends, in fact.

Employee 74

Employee Brand Branding LinkedIn 74