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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Insiders

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 172
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

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Essential Elements for Success With Local Marketing

5W PR

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88
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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88
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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”