Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

Meeting 72

Meeting Automotive Engineering Journalism 72

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession? What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Action PR

APRIL 17, 2020

The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. If you’re a brand which requires advertising, marketing or PR support during Covid-19, do get in touch via hello@actionpr.co.uk

Exercises 52

Exercises How To Instagram Sports 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? How important is it to know there are now pumpkin spice manicures? Harvard Business Review.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

DECEMBER 28, 2021

Know how to access your data. A common problem across industries: whoever implemented your platform (CRM, website, marketing automation platform) isn’t around to explain what data it collects, where that data is stored, or how to integrate the data you need with your campaign. Know how to measure the success of your campaign.

Marketing 210

Marketing Apparel Data Software 210

Mindful Marketing

JULY 5, 2021

without knowing the sport. The sponsoring organization and its advertising agent should be aware of the target market they’re trying to reach in terms of its demographics, psychographics, and any other identifying criteria. Similarly, one shouldn’t enter paid endorsement without understanding marketing.

Sports 110

Sports Banking Financial Advertising 110

Communications Conversations

NOVEMBER 29, 2022

It’s hard to set up your account (I still can’t figure out how to add a banner!). In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while.

Sports 60

Sports Twitter Local Social Media 60

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Talk Like Ted. PRSSA Webinars. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

PR Fuel

DECEMBER 6, 2020

Now, let’s take a look at ten helpful tips for how to write a press release for an event. So if you’re crafting a press release for a sports event, tailor your writing style and message to something a sports reporter would find engaging. and it should conform to the standard press release format. Do Some Research.

Sports 59

Sports Media Writing Local 59

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it! What do you do in your spare time?

Healthcare 52

Healthcare Exercises Pitching Sports 52

Maxim Behar

APRIL 27, 2021

In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field. The current practice emphatically shows that over the last 20 years the image of our country was based on two uncertain and quite fragile pillars – TV advertising campaigns and the so called ‘’road shows’’.

Government 52

Government Tourism Advertising Advertising 52

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 111

B2B Brand Branding B2C 111

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. We will also talk about how you can reach out to them effectively to form a successful collaboration. How To Find The Right YouTuber For Collaboration. How-To Videos and Tutorials. Step 1: Set Goals. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Pet and animal videos average only 6,542 views.

Video 120

Video Trends YouTube Television 120

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Third, figure out how to fix the problem before trying to message the problem. I always thought I’d be…taller.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 106

Case Study Study Video Writing 106

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? Find out how with Cision’s free tip sheet! I was hooked immediately.

Newspapers 120

Newspapers Financial Crisis System 120

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Shift Communications

JULY 21, 2017

For those who have recently graduated and are looking for a job in PR, hopefully this post will give you some insight on how to land that first job and what to expect once you achieve that “dream” offer. SHIFT advertises their use of analytics very heavily so they are looking for candidates that have that skill set. Be Prepared!

Interviews 79

Interviews Analytics Banking Sports 79

Communications Conversations

MARCH 14, 2019

You’ll also gain exposure to how different clients think about PR. Some thrive in the frenetic pace of agencies and learn how to effectively multi-task – plus, the variety is appealing for many people. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver.

Sports 74

Sports Corporate Financial Industry 74

PR in High Definition

AUGUST 30, 2016

The platform is very much aware of its potential and is experimenting with new technologies and making key investments to leverage its network and advertising opportunities. How will these updates be relevant for brands? How to get involved today: top tips for PR and comms on Snapchat. So, how to get involved?

Video 54

Video Mobile Pinterest Advertising 54

PR 20/20

MAY 8, 2019

Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. Because they’re machine-written, you pay less and get more.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? How can they overcome it? Do you know how to mitigate a crisis in real time? My hobbies outside of work include…sports, video games and being a personal (unpaid) Uber driver to my girls.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR in High Definition

MARCH 21, 2018

But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month.

YouTube 48

YouTube Hotels Sports Social Media 48

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

JUNE 4, 2014

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Karen Freberg

FEBRUARY 12, 2018

Jason mentioned how social media skills and applications are necessary for all aspects of society today. From advertising, public relations to sports and other industries, it’s a necessary skill.

Social Media 47

Social Media Brand Branding Media 47

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost.

Conference 59

Conference Consumer Social Media Google 59