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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations? Absolutely!

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How to Pitch Better Brand Stories

Cision

Remember, this isn’t advertising. She is also getting ready to launch Master your PR – an online course that teaches small business owners how to handle public relations on their own. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

Pitching 120
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Back to School Media Pitches

PR for Anyone

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

Pitching 130
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Many PR students minor in related fields like marketing or advertising. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit.

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I tried Mastodon for a week–here’s what I learned

Communications Conversations

It’s hard to set up your account (I still can’t figure out how to add a banner!). In 2022, here’s how I’ve been using Twitter: To follow chatter around the sports teams I care about (Jayhawks, Gophers, Wolves, Vikes); to follow politics; to follow some local MSP stuff; and to laugh once in a while.

Sports 60
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Promote Your Event! 10 Tips to Attract Media Coverage With an Event Press Release

PR Fuel

Now, let’s take a look at ten helpful tips for how to write a press release for an event. Research websites and local outlets that cover this sort of thing. How about a press release for a music event? Create a list of local arts reporters. Do Some Research. Writing a charity event press release?

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