PRSay

JANUARY 29, 2021

A graduate of San Diego State University, Lofgren opened her own firm in 1983 and held numerous communications positions in health-care companies, including Sharp HealthCare, Catholic Health Initiatives and Kaiser Permanente. ” She discussed her writing career in a San Diego State University alumni video in 2018.

Healthcare 78

Healthcare Journalism Study Advertising 78

Cision

FEBRUARY 2, 2017

In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Honestly, it was a bit of a fluke.

Healthcare 120

Healthcare Journalism Policies Report 120

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. One industry that saw an increase in 2020 for obvious reasons was healthcare. Facebook too, saw decreases in 14 of the 35 industries, including healthcare. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. The empowerment of the healthcare and health information consumer will be larger and more significant than ever before. Facebook and Google dominate digital advertising. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Almost certainly not, except for certain regulated businesses like healthcare and finance. GDPR stands to impact advertising companies most of all.

Publicity 163

Publicity Marketing Privacy Advertising 163

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Content teams often sit two or three levels below the CMO.

Brand 145

Brand Branding Healthcare Enterprise 145

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. These people represent your potential audience and they are turning to social media for healthcare-related information. No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes. What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 15 Healthcare reimagined. Here’s an inflection point worth noting.

Publicity 122

Publicity Marketing Healthcare Television 122

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.”. Much has changed.

Healthcare 64

Healthcare B2B Technology Fashion 64

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. But everyone can find certainty amid uncertainty by cherishing and clinging to a higher purpose.

Healthcare 52

Healthcare Small Business Resources Data 52

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Mark Zuckerberg, Wake Up!

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog.

Healthcare 64

Healthcare Radio Newspapers Web 64

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

Landis PR

APRIL 11, 2022

Headed to the San Francisco Bay Area after working in fashion, advertising and publishing. I’ve opened retail chains, promoted packaged goods, worked in the interior design sector, healthcare, casinos, hospitality, nonprofit, you name it! . Can you tell us about your background? . What is your favorite part of your job? .

Nonprofit 52

Nonprofit Healthcare Fashion Retail 52

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. You can connect with her on LinkedIn.

Healthcare 90

Healthcare Ethics Software SEO 90

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Stephen Waddington

MAY 17, 2020

Healthcare Health and wellbeing provision modernisation - visiting a pharmacy or surgery when you’re sick makes no sense. Advertising revenue will follow where it hasn’t already. An effect of lockdown has been a return to meal planning and the big weekly supermarket shop.

Tourism 118

Tourism Fashion Travel Retail 118

Sword and the Script

MAY 21, 2019

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. BH: I’m a believer in surround sound, which I referred to earlier, even though I’m a social media advertiser.

B2B 79

B2B Social Media Company Marketing 79

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. Thankfully, healthcare firms and governments worldwide are doing their part to debunk fake news and defend the truth. Hence, earned media and paid media should not be managed by the same practitioners.

Ethics 178

Ethics Publicity Enterprise Groups 178

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. And health tourism is part of healthcare. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

Radio 170

Radio How To Community Storytelling 170

Shift Communications

NOVEMBER 20, 2017

Healthcare providers. Marketing and advertising. Consumer health and fitness. Consumer technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Media and publications. Pharmaceutical companies. SaaS technology companies. Technology companies. The Fortune 10. World leaders.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Deirdre Breakenridge

JANUARY 13, 2015

In the field of academics and healthcare in particular, visibility via presenting your research findings can be a significant resume builder when promotions and tenure are under consideration. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers.

Conference 150

Conference Training Healthcare Policies 150

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Solo PR Pro

JULY 3, 2019

The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Let’s look at the highlights of most use to us as Solo PR Pros. Internet Users. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45