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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR?

Publicity 163
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Healthcare Health and wellbeing provision modernisation - visiting a pharmacy or surgery when you’re sick makes no sense.

Tourism 118
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2019 Meeker Report Highlights

Solo PR Pro

The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising.

Report 45
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. BH: I’m a believer in surround sound, which I referred to earlier, even though I’m a social media advertiser.

B2B 79
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93 Ethics Issues for Thanksgiving Dinner Discussion in 2023

Ethical Voices

Healthcare, Russia and Ethics . Privacy, Crisis and Big Data . When is talking about ethics advertising? Fairness in Artificial Intelligence. Fairness in Competition . Fashion, Cultural Appropriate and Stupidity . Front groups and disclosure . Get woke go broke? Go old school. Great ethics videos from PRCA. Whistleblowers.

Ethics 73
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Archie’s first podcast: Meghan and Harry feature 19-month-old son in star-studded first Spotify episode and coax him into wishing listeners a Happy New Year in his American accent

Mark My Words

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60
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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. For instance, healthcare providers can ask and answer specific questions about their specialty.

Marketing 120